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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.
If you’re just starting out, you can create event communities on platforms like Facebook and Slack. This includes value-based content like blogs and guides and engaging content like stories and memes. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. GIVE VALUE TO EXHIBITORS.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Follow the Best by Checking out These Blogs. Fortunately, in the events field, the very best tend to write and share their experiences for the world. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Getting bodies in the door requires effective promotion well ahead of the event date.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
Although event themes are often reinvented from one year to the next, you still need to make sure the theme you decide on resonates with the core values of the client. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. Check out our blog on unique venues here.
Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. Photo attribution: Seth’s blog post “ Make the sign bigger! What to do? Make the logo bigger.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize eventsponsor incentives, offering discounts is one of the first ideas they consider.
Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. Campaign components: One (1) post-stay blog post highlighting the Property Z as a venue for corporate conferences/meetings/events. One (1) complimentary dinner. 500 compensation.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! We’re talking about the community model: one of the most exciting event trends of 2022!
Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and eventmarketing, attendee engagement , and so much more.
Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Blog Graphics. Conclusions.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Create a launch calendar at least six months before your event.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
. • How revenues raised from sponsors and exhibitors will transition to a virtual environment. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. • The cost of eventmarketing, speakers, and staff.
As the event industry has shifted towards hybrid, so have the business models that support it. As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. How many attendees signed up to learn more about a sponsor’s company.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an eventblog or website.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Remember, an engaging event is usually a successful event.
The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Find relevant event newsletters to sign up for (e.g., Skift Meetings Blog.
Did a sponsoring company fall on hard times prior to a corporate event? Being emotional over a canceled event doesn’t change the situation, so accept it and continue being a boss! The post So, You Have to Cancel Your Event. appeared first on The Social Tables Blog. Evaluate the Reason for Cancellation.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . Sponsor management tools: sponsor management , lead management, and scoring tools.
Did a sponsoring company fall on hard times prior to a corporate event? Being emotional over a canceled event doesn’t change the situation, so accept it and continue being a boss! The post So, You Have to Cancel Your Event. appeared first on The Social Tables Blog. Evaluate the Reason for Cancellation.
Are you using LinkedIn as part of your eventmarketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.
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