Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.

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Smart Meetings

JANUARY 4, 2024

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. alone, optimizing event email campaigns for mobile will increase the likelihood that recipients will engage with the content and take action.

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Smart Meetings

JUNE 15, 2021

Whatever it is, content is arguably the dominant force behind events, especially virtual events. When most people say it, they’re thinking about the deliverable, whether it be a blog post, webinar presentation or your session within an event,” Haddix said. Call it king. Call it queen. Defining the Ambiguous.

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InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

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Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Bizzaboo

JULY 25, 2022

It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Enhance your in-person events.

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Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Endless Events

APRIL 27, 2022

And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.

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Endless Events

JUNE 10, 2022

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events.

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Social Tables

SEPTEMBER 14, 2021

Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed event marketing. Strategies to improve engagement during an event. Strategies to improve post-event engagement.

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The MICE Blog

AUGUST 11, 2021

Teresa Al Dente, President & CEO at the Drag Taste virtual experience, spoke with Rachel Moore, Director of Global Campaigns at Hubilo and told the story of their pivot from live to virtual events. In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience.

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Endless Events

MAY 9, 2023

You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.

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Social Tables

JUNE 8, 2022

Track retention levels to see how many audience members attend virtual and hybrid events. Retention measures how long individuals are viewing your content or are active in your virtual event room. If you notice a gradual decline during your event, audience members likely became less engaged over time.

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InEvent

MAY 23, 2023

While there is a large audience for online and virtual events, there is also a lot of competition. More people attending your business event will increase the meaningful interactions between your brand and its customers and the buzz surrounding it. The marketing of an event determines its success.

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InEvent

AUGUST 19, 2021

As we’re working towards recovering from the disruption of last year, it’s becoming apparent that, given the Delta variant’s outbreak, virtual and/or hybrid events will be the … Post 6 Mistakes to Avoid When Planning Your Virtual Event showed as first in InEvent Blog.

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Endless Events

OCTOBER 25, 2022

Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions. Website announcements. Social media posts.

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InEvent

JANUARY 28, 2022

According to the ICC’s Advertising and Marketing Communications Code, the term sponsorship refers to “any commercial agreement by which a … Post How to create profitable sponsorship packages for virtual events showed as first in InEvent Blog.

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Unique World Global Destinations

NOVEMBER 4, 2024

As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4

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Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

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Bizzaboo

OCTOBER 19, 2022

Events with a virtual component provide data layers that were rarely capitalized on in the past. For event organizers with multiple virtual event use cases , customer types, and KPIs per event, the more data you can access and synthesize, the better you can prove and improve strategies over time. (It

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Eventbrite

JUNE 9, 2021

The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. Before the pandemic, the Lincoln Park Zoo […].

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InEvent

JANUARY 22, 2024

In today’s digital age, email remains a powerful tool for event marketers to connect with their audience. As we enter 2024, event email marketing is more important than ever, especially as live and virtual events evolve.

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InEvent

JANUARY 22, 2024

In today’s digital age, email remains a powerful tool for event marketers to connect with their audience. As we enter 2024, event email marketing is more important than ever, especially as live and virtual events evolve.

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Bizzaboo

JANUARY 17, 2023

After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for Event Marketing Content.

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Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships?

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Eventtia

JUNE 26, 2024

Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporate events. Client case studies highlight Whova’s effectiveness in attendee check-ins, event engagement, and providing additional event information.

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Creative Group Inc

MAY 12, 2021

Whether it’s to inspire and educate internal teams, increase customer loyalty, drive brand advocacy, or engage deeper inside the channel, corporate events rely on content to drive positive return on their investment. Before virtual events took hold, dollars were spent on capturing key moments such as the General Session.

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Bizzaboo

APRIL 27, 2023

The DES certification is a direct result of the growing importance and integration of digital technology within the events industry and is meant to respond to the growth of events powered by virtual event software. CTSM: Certified Trade Show Marketer What Is CTSM Certification? What Is PCM Certification?

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Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

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Eventtia

MAY 27, 2024

Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.

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Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Unique World Global Destinations

OCTOBER 26, 2024

As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4

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Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

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InEvent

MAY 26, 2021

Event planners can’t simply rely on the natural ebb and flow of in-person networking, which … Post How to host an online networking event showed as first in InEvent Blog. With online networking, it is even more important to plan every step of the way.

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