Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

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Event Marketing Marketing Marketing Social Media 98

InEvent

FEBRUARY 23, 2024

Navigating the complexities of event planning, you understand the importance of a strong online presence. Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

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Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Marketing Marketing Social Media Advertising 264

Eventtia

MAY 25, 2023

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

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SEO Event Marketing Marketing Marketing 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Event Marketing Marketing Marketing Social Media 52

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

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SEO Marketing Marketing Website 245

Endless Events

FEBRUARY 28, 2023

If you’re just starting out, you can create event communities on platforms like Facebook and Slack. This includes value-based content like blogs and guides and engaging content like stories and memes. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.

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Sponsors Fashion Social Media Virtual Events 304

Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. You could be losing ticket sales.

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Website Online Events Marketing 76

Endless Events

DECEMBER 15, 2022

I was building websites and was able to find a way to make money doing that for a guy who had a marketing company and was also the dean at our local college of communications.” . Before that, the only experience I had was the internet radio station and building a lot of websites.”. I found them through a website called Desk Mod.

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Events Website Logistics Hospitality 177

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

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Marketing Marketing Social Media Advertising 78

Endless Events

MAY 9, 2023

You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.

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Event Planning Automation Social Media Panel 177

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Social Media Event Apps Sponsors Website 130

PlannerWire

JUNE 5, 2020

The event planning industry is going through some real tough times right now. Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. There are many sources of content and don’t be shy in visiting other event planner websites. Experiment and see what works for you.

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Planner Social Media SEO Media 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Endless Events

APRIL 20, 2018

We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ? Inbound Marketing: Are You Doing It Right? Steal This: Top Converting Event Registration Websites.

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Marketing Marketing Registration Regulations 259

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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Marketing Marketing Prospect Affiliate 98

Endless Events

OCTOBER 25, 2022

Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Website announcements. Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions. Email blasts.

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Social Media Events Website Promotion 194

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers.

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Bizzaboo

OCTOBER 29, 2024

So, what’s an event planner to do? Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Optimize your event website Finally, make sure to include sponsorship details on your event website.

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Sponsors Events Virtual Events Social Media 105

Eventtia

JUNE 26, 2024

Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. API Integrations Whova’s website does not list an open API as of the latest information available.

Registration 62

Registration B2B Platform Virtual Events 62

Endless Events

APRIL 27, 2022

But what most of these event platforms are missing are great online community examples or case studies. The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Moz is an online community for event marketers.

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Online SEO Virtual Events Platform 177

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Promotion Social Media Registration Sponsors 52

Eventtia

MAY 27, 2024

Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software.

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Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

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Marketing Marketing Social Media Speakers 116

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

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Promotion Advertising Social Media Audience 52

Techsytalk

AUGUST 1, 2016

Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.

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Event Planning Affiliate Sponsors Logistics 145

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

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Endless Events

JULY 6, 2018

Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World.

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Trade Show SEO B2B Automation 214

Endless Events

JUNE 19, 2018

You typically see chatbots disguised as “live chats” on websites. You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? It feels like a human speaking to you, but it’s a chatbot! It is a mix of AI and person-driven tech.

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Website Training Media Organization 174

Stova

JULY 19, 2024

You’ll also find best practices to attract the right attendees, keep them engaged for the duration, and leave excited to show up at your next event. Tool #1: Event website builders create custom sites easily. A new generation of event website builders saves you time and delivers a better user experience.

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Registration Communications Communications Prospect 52

Bizzaboo

OCTOBER 3, 2022

Find relevant event newsletters to sign up for (e.g., PCMA newsletter ) and websites to start your day with. Skift Meetings Blog. Event Industry News . Events Council Industry Insights . Corporate Event News. Event Marketer . Corporate Event Marketing Association (part of PCMA).

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Stova

MARCH 30, 2023

Why is post-event engagement so important? Capitalizing on a successful event should not be left to the last minute. Post-event marketing is one of the most important aspects of event planning – it’s right up there with pre-event marketing. What are post-event engagement strategy best practices?

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Social Media Sponsors Events Publishing 52

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to join my mailing list so you never miss another of my must-read blog posts? Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. Here’s why. Conclusions.

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