This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. Optimize Your Website.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
In this blog post, we explain what an event marketing strategy entails and explore various event marketing strategies, from the traditional singular annual events to the boundary-pushing community model. . After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. .
“We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “If you have vendors that are looking for targeting, online is great.
Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. To acquire as many of them as you can, you can collaborate on guest blogging, event sponsorships, or content projects. The more your site has, the better.
This blog won’t only address revenue initiatives but also cost-cutting measures. Provide an all-inclusive online shopping cart experience. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics.
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Explainer videos.
This is especially true if your main audience online are based in Europe. If you want to read and hear more about event marketing, why not to subscribe to our blog ? Steal This: Top Converting Event Registration Websites. This is an attempt to check the misuse of how popular online personalities endorse products and services.
For this blog, we’re examining how to establish your personal brand and why it’s important for nearly everyone these days. I started a fashion blog back in high school (15 years ago!). I started with just a website, then as social media became more popular, I joined Instagram and grew my presence there.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. Create an Event Community Online communities are virtual spaces that bring like-minded people together. This includes value-based content like blogs and guides and engaging content like stories and memes.
Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Diverse Storytelling User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff).
According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Before buying something, 81% of shoppers do online research. Remember, things change fast online and in people’s lives. Be More Than Just a Destination. Pivot as Needed.
In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. What pages do you want to showcase on your event website? Online registration is set up, payments are going through. Event Registration Basics. Browsing is limited.
Create blog posts or video content covering fun things to do in the city, the best eating places, or what to expect while they’re here. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Think about the characteristics great events have in common: flawless logistics, powerful communication, rich agenda, empowering experiences, and efficient websites. . Your choice is: efficient websites. However, if you want to build a truly successful event website , this is not enough. So don’t settle for a subpar website.
Follow the event hashtag, engage with posts, and connect with people online. You can even use your online connections to identify that Buddy I mentioned earlier! Pro tip : Use the event's app or website to identify key people or companies you want to connect with. ADMEI #IMEX24 4. Take advantage of these!
A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.
Discover the essential steps to take when setting up your tour business online, from registering your domain and choosing your website host to the content and design aspects of your site.
Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business.
Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.
In his blog post, Creating Engaging Conferences Your Attendees Will Love , he explains that content alone is not enough to make an event a success. Every time your attendees look at that photo, which they might use for LinkedIn or on their corporate website, they remember your event with a positive memory,” he says.
If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. You could be losing ticket sales. But […].
You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? The Good, the Bad, and the Really, Really Scary – Online event security is often overlooked but an extremely important part of planning an event.
With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Many destinations have invested resources into creating blogs, opting for more of a storytelling approach, or even a consumer-oriented one, with their content.
I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. “The website, content, and building your brand were among your first steps,” summarizes Will. ” “We started doing online registration in the late nineties,” says Scott.
3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. When your customers and visitors share photos and videos of your tourism experience on social media, they are offering a highly-trusted, personal recommendation of your tourism brand to their online community of family and friends. By Rebecca White.
Pick your best presentations and put them online.” But guys, we all know how to navigate a website. Think of it as a website first, not an event. If their blog post has five bullet points, and it’s like, “Here’s how to do a virtual event in five simple bullet points.” ” Disregard that.
3 Story Ideas for Social Media Posts and Blog Articles. Are you looking for ideas of content to share on Social Media or your Blog? Research also tells us that people are increasingly choosing a tourism product or destinations based on a photo or video seen online. South Australia > Blog , Facebook , Instagram , YouTube.
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.
You most likely already have a website, an email list and are set up on social media platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. Start an online conversation and increase your awareness internationally.
In addition to checking out our post on how to become a wedding planner , one of the first things we recommend doing is exploring some of the best online wedding planner courses the web has to offer. Explore 6 of the best online wedding planner courses: Wondering what type of course is best for a wedding planner?
Around 1997 when I was in high school, I built a website for myself and I was blogging in the early two-thousands. Those two things just soured me a lot to sharing stuff online. Nick, too, has cut down on social media in this last year because he got really bored wit it. “I was doing social media before social media.
Comb through their website, study their past projects and events, and learn as much as possible about their clients. If you’re sending your proposal online, you can include an option to sign and pay electronically to secure you as their DMC partner. How are you specifically equipped to help them?
So this week, Shaina is here to share her best tips on how to repurpose your audio and blog content into video content. We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. Let’s Talk Time!
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events.
Community KPIs are a must for any online group. How much time do people spend in your online community? You might notice that certain discussion threads increase time on page while certain blogs might have a super low time on page — that’s your cue to adjust your content, so members spend more time in the group. Time on Page.
You also need the crowd that goes with it, aka social media, and the online influencers who lead them. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. However, technology alone won’t cut it.
Create blog posts and videos detailing your sanitation procedures and healthcare facilities. Optimize your website and online content to highlight amenities like high-speed Wi-Fi, co-working spaces, and longer-stay discounts. This has become a key decision-making factor for many.
Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using VR technology. In my previous blog article , I shared the first part of this event—highlights from a keynote delivered by Yuri van Geest, a Rotterdam-based futurist and best-selling author.
If the destination is already chosen, then a good place to start might in the library or online with some cultural research. One of my favorite resource is Kiss, Bow, and Shake Hands , the book and online resource by Terri Morrison on how to do business around the world. Here are a few tips that you might find useful.
One solution may be found in developing online communities — an in-between-events space that many associations and nonprofit organizations haven’t fully tapped into just yet. They’re trying to figure out, ‘How do we give our members a sense of value and connection if we don’t have that online community already built in?’”
At the same time, the activity aimed to boost tourism to Thailand towards year-end through content shared with their followers via various online platforms. Collectively, the participants have over one million followers on different social media platforms, websites, and blogs.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content