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This can include your blog, website, email campaigns and more. For example, if you publish a blog post or send an email with engaging content, your followers might share it with their friends and family on social media. A promotional blog post or email for the event might include several related tips. Update SEO Regularly.
After the pandemic hit us, event planners had no choice but to make an unprecedented pivot to virtual events. With the power of virtual events, event planners all of a sudden had a chance to reach a larger audience and get their name out there. It’s not just the attendee who saves some money, it’s also the event planner.
This blog won’t only address revenue initiatives but also cost-cutting measures. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO. Do you need to find new monetary sources for conferences, conventions and trade shows? Use organic and paid digital marketing tactics.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! As an event planner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. This week, we’ve discussed both an old staple of digital marketing: SEO.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Discover top event technology trends for planners and venues alike: 1. Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience.
It's an easy SEO win. The resulting document can be used as the foundation for a blog post. Moreau urged planners to determine before the webinar how content will be repurposed. Post it on YouTube. And it's where people are actively searching,” said Moreau. “If Create a highlight reel. Transcribe the webinar.
Your success as the event planner relies on your ability to not only create a successful event, but also your ability to communicate that success to stakeholders based on shared performance indicators that show event ROI. Major cities use tax money to create these non-profits, which help connect events with venues at no cost to planners.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. If that’s where you are struggling, this is where this guide can help you.
Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. There are many sources of content and don’t be shy in visiting other event planner websites. If other blogs in the event organizer space are doing the same, there’s nothing to make them stand out.
These can be general buckets, like potential clients, event planners, and event attendees. You’re marketing to planners who want to transform your space to fit their needs. Telling the story of each event with visuals will give planners the creative spark they need to envision their event in your venue. Drive more leads?
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., How often are blog pages being viewed? mobile app ads) Text messaging (e.g.,
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? According to CIC (Convention Industry Council), the main goal of the CMP program is to standardize best practices, establish credibility to the profession, and boost the performance of event planners.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Integrate Visitor-Facing Technologies Deploy mobile apps, chatbots, and AI trip planners to improve visitor engagement and provide personalized experiences.
Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. Commit to Sponsorships.
The result is a dynamic site that boosts planner efficiency and makes web visits more personalized. The best event websites are mobile-friendly, SEO-optimized, and integrated with analytic tools for maximum impact. These tools do the heavy lifting for you. For starters, you can say goodbye to repetitive manual updates.
Continue reading for best practices on how to: Skyrocket engagement with immersive, bespoke virtual experiences Produce successful Super Bowl-inspired hybrid events Simplify planner workflows Stretch your budget What’s the difference between virtual and hybrid events? Engagement remains planners’ top challenge. Make engagement easy.
Hear from industry experts and adopt new strategies while connecting with like-minded planners who are solving everyday challenges similar to yours. By registering for this event attendees can expect to meet other top planners, and suppliers and form invaluable connections that accelerate their careers and last a lifetime.
Trends Impacting Event Budgeting in 2024 As event planners gear up for 2024, several notable trends are reshaping the landscape of event budgeting. ” This shift has event planners striving for greater efficiency and cost-effectiveness while also considering second-tier cities and smaller, localized satellite events.
Although for event planners the primary marketing goal is often persuading someone to register the touchpoints throughout the event process can strengthen synergy, engagement, excitement, and loyalty to your brand. It’s worth considering your event site’s SEO when planning content development. The answer lies in knowing your audience.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru. You WANT to check these out!
We do this every week so if you want to stay ahead and informed about the latest event marketing news, subscribe to our blog ! Have you ever wondered how much other event planners are earning? These pictures show how other planners have taken advantage of this innovative idea. Looking Back on the Best Blog Posts of 2017.
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