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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, social media content, and email campaigns.

Proposal 130
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
MICE professionals

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. Ensure your website has recent blogs, videos, and podcasts highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Optimize each for SEO.

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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.

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10 Event Networking Ideas That Work

Smart Meetings

Because even the smallest meeting is the best place to find new leads, clients and prospects. This blog post offers creative solutions that can be fun, engaging, and, most importantly, allow the shyest attendee to walk away with more connections than before they arrived at your event. However, there is good news.

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation.

B2B 246
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Cold Prospecting by Incorporating Social Selling

Gavel International

Part Two will discuss cold prospecting through social selling. Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities.