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This blog won’t only address revenue initiatives but also cost-cutting measures. Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.
Authenticity is a vital component of forming that connection and getting prospects excited about the event. For instance, a brand with a strong thread of sustainability running through everything they do will be able to form an intimate connection with prospects who believe it’s time we started looking after the environment.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
In addition to being a great way to garner new clients, it also is a way for prospects to be more or less pre-qualified by those who know your work. Look into local industry associations that you can be a part of and volunteer to sponsor one of the events. Here are some of the ways we make sure to stay on people’s minds.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors.
For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Do we really need to talk about the secrets of digital media campaigns anymore?
How can you successfully attract sponsorships for your event amid shrinking marketing budgets of potential sponsors? During economic downturns, prospectivesponsors often exercise more caution when deciding on the events they want to back.
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
Educating prospects. Integrating your event platform and your CRM allows better visibility into all your prospect and customer activities. A branded, in-app event experience can increase brand equity, drive attendee engagement, grow your event community, and help sponsors engage with their audience more effectively.
Since 1989, SAP has traditionally held a single, annual customer event where our customers, partners, prospects, and influencers travel from around the world to a single venue to connect in person with SAP and each other. Global (WEG) for registration, content catalogue, and sponsor page offering. September 16: SAP Sapphire Munich.
Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. In this case, a marketer might attribute 30% to the blog, 30% to the webinar, and 30% to the event. Pro: It’s s imple — in theory.
Generating Leads Events are the perfect place to meet new business prospects and capture leads. Instead of reading blog posts or seeing a commercial, potential buyers will memorably experience your products. How will speakers, sponsors, employees, and attendees get to the venue from their hotel? When will the event take place?
It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text. As your event approaches, publicize it via blogs, social channels, and email marketing. You might plan the best event in the world.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register. Sponsors and Exhibitors.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.
Even months after a disaster, even if the reality on the ground is actually pretty good, your prospective attendees, exhibitors, and sponsors may still be holding onto negative perceptions that will keep them from wanting to attend. Also, poll your exhibitors and sponsors to find out where their heads are at.
Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. Show prospects your emails are well worth opening before asking them to register.
33% sponsored an email blast to the attendee list. 23% sponsored an onsite banner. Record your breakout sessions and give attendees a sponsored card that will allow viewership of them for the next 12 months. Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO.
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Create a shortlist of prospectivesponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.) Securing event sponsorships. Underwriting.
In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Post information-rich content and useful tools.
Inbound content attracts prospects with tailored messages that align with their interests. Blog posts are effective in positioning your brand as an industry thought leader. You can post them on your company blog or submit them to other publications (including speaker and sponsorblogs) to earn valuable backlinks.
B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. It also helps businesses and sponsors accelerate lead-generation efforts, enabling organizations to increase brand awareness, generate buzz, and demonstrate thought leadership.
Educate customers and prospects? For example, how many quality prospects will you add to your database? They can highlight metrics for lead quality, sponsored session ratings, content downloads, net promoter score, and more. Step 1: Identify your primary goal and KPIs. Is it to launch a new product? Increase sales?
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. Gamifying sponsor and exhibitor engagement encourages attendees to interact. How do you fix it?
I’ll say that I’ve been writing a weekly blog for 15 years now. I have one on my blog about being trapped in an elevator with a Nobel Prize physicist. That’s a long story, but it’s on my blog and you can read that! Adrian Segar: Okay. And there are so many stories. What should we do now?
Blog Posts and Articles Publish blog posts and articles related to the event’s theme or topics that will be discussed. Webinars, blog posts, social media updates — the possibilities are endless! Personalized communication can increase engagement rates and make prospective attendees feel valued.
Event Details Provide a clear and concise description of the event, including the date, time, location, event format, speakers, sponsors, and so on. Feature speakers and sponsors: Create beautiful, comprehensive speaker and sponsor sections so everyone knows your event’s star power and brand collaborations. Ready to learn more?
Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. This could be in the form of social media posts, stories, blog entries, or even guest appearances at the event. Leverage their reach.
Consider gamifying sessions and offering your products or those of your sponsors as prizes. Or meet with prospects while touring the Louvre in Paris. Provide time for them to connect with potential customers and partners. Use networking tools, so they can upload their profiles and stay in touch after the workshop.
Is foot traffic to a platinum sponsor light trending down? At the same time, planners can get detailed insights on event performance or event ROI, and increase revenue through banner ads, premium listings, and sponsored push notifications. How it Showcases Event Value : Having this data is useful to attract sponsors.
The Best Survey and Feedback Tools for Event Professionals Following any event, conducting a survey is one of the best ways to gather feedback from attendees and sponsors. This tool helps you expand your event’s visibility and reach attendees across various websites, blogs, and online publications.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. Download our ebook Building Sponsor-Worthy Event Experiences by Maximizing Attendee Value. Ready to level up your sponsorship packages?
Quilombo Ivaporunduva: A Hub of Sustainable Development Throughout the 1990s, the Association welcomed new prospects of income generation to complement the revenue derived from small-scale sustainable farming, which still is their main economic activity. Around the same time, tourism interest was beginning to pick up in the region.
As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects! Blog Graphics. Brought to you by Endless Events and Design Pickle! Social Graphics.
Did a sponsoring company fall on hard times prior to a corporate event? Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. appeared first on The Social Tables Blog. Evaluate the Reason for Cancellation. Did a couple break up? Click To Tweet.
Did a sponsoring company fall on hard times prior to a corporate event? Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. appeared first on The Social Tables Blog. Evaluate the Reason for Cancellation. Did a couple break up? Click To Tweet.
Repeat offenders also risk developing a reputation for exclusion that can harm an event’s brand and make it less attractive to prospective attendees, speakers, and sponsors – not to mention the human resources required to run them.
But here’s the thing no one’s talking about; sponsorship and sponsor ROI. As the events industry continues to heat up , the growth and scalability of your event strategy will rely on event sponsors. While audience engagement and attendance are big priorities, 29% of event teams say sponsors are at the top of their list.
Locking in keynote speakers & sponsors A great keynote speaker can elevate your event from good to unforgettable. While securing speakers, its also the perfect time to lock in event sponsors. Offer branding placements, speaking opportunities, or exclusive activations to attract sponsors who want to connect with your audience.
Marketing Strategy : Create an event website to feature sponsors, exhibitors, and essential event details, to drive interest and provide a central hub for info and marketing. Data Goldmine : Imagine knowing which session attendees loved most or how many leads your sponsors generated. Could a tech company sponsor your livestream?
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