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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail.

Proposal 130
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

MICE professionals

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In this blog, we’ll be going over everything you could ever need to know about the basics of web analytics and why they matter, and also why Google is making the switch from UA to GA4.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In this blog, we’ll be going over everything you could ever need to know about the basics of web analytics and why they matter, and also why Google is making the switch from UA to GA4.

Website 26
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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Tourism’s Top 10 Most Unique Destination Websites

Solimar International

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98
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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.