This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this blog post, we explain what an event marketing strategy entails and explore various event marketing strategies, from the traditional singular annual events to the boundary-pushing community model. . Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Website (B2B blog).
Highlight Local Connections: Showcase partnerships with local, sustainable vendors and community initiatives that enhance your property’s environmental story. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, socialmedia content, and email campaigns.
In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Socialmedia. Don’t forget to include your vendors in this exercise as well, especially if they are also present during the event.
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. This includes value-based content like blogs and guides and engaging content like stories and memes. Feed your event planning into your existing marketing calendar.
Even the most meticulously planned events can fall prey to natural disasters, a pandemic, vendor cancellations, and keynote speaker travel delays. Will travel routes be affected? Contracts : Are your contracts with venues and vendors solid? Do your vendors and venues have emergency plans? Is another expected?
And if you want to keep up and be on the top of trends, subscribe to our blog and get new insights delivered regularly to your inbox. Socialmedia and blogs are also important fronts that will play a great role in predicting the success of your event. Read more about how the industry is changing below.
I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. ” And then, there are socialmedia platforms. And I say project management because a technical project manager knows enough technology to be able to work with your vendors in a smart way.
Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking socialmedia updates. Respond to questions on your socialmedia accounts, send regular email reminders, and make it easy for attendees to sign up for updates. Utilize socialmedia.
While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Promote these exclusive offers on all the socialmedia platforms you use. Always include an email list opt-in when you join a new social network. Get email subscribers by guest blogging.
If you ask the right questions, to the right people (your boss, stakeholders and/or most importantly, your rental vendor), you’ll be well on your way to savings. Find out what times are considered off-season for your vendor. Much like you, rental vendors are driven by numbers and profit margins. Can You Stay Local?
As you speak with vendors, talent, and the venue to determine your equipment needs, make sure to ask how long they will need for setup and breakdown, and whether they need access to power, a loading dock, or any other special access. Many will also include a website for your ticketing and integration with your socialmedia accounts.
It seems easy enough to delete that negative comment on socialmedia or to simply brush that bad review under the rug. Was there a slip up in vendor communication? The post Event Crisis Management: 5 Tips to Help Event Planners Bounce Back appeared first on The Social Tables Blog. Click To Tweet. Don’t Ignore It.
While advertising, socialmedia, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. In the world of events, referrals often come from word-of-mouth recommendations from friends and family members, as well as other vendors.
Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Swapcard suggests sharing a template with collaborators — which can also include vendors, exhibitors, and industry influencers — to encourage promotion that directly aligns with the event’s goals.
Socialmedia has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new socialmedia tricks , we have tips for every skill level. With about 2.89
Socialmedia influencers are the new celebrity. With a profound reach on the web, socialmedia influencers make great partners for promoting events. You can land socialmedia influencers for far less money than you’d find yourself paying a traditional celebrity — and in many cases, you’ll get the same type of reach.
Use Incentives on SocialMedia. Socialmedia is where your customers are , and it is also the cheapest place to go if you want to market an event. Incentives are great for socialmedia because your participants only have to do a minimal amount of work to take part.
This may include direct email marketing, socialmedia platforms, TV commercials, or print ads. The number of website visits you get from socialmedia shares. The number of mentions your company receives from news sources and blogs. Similarly, socialmedia likes are an ineffective metric.
I’m looking at my suppliers, I’m looking at my hoteliers, my other vendors. The socialmedia person, the paper pusher, and roles that overall don’t really come attached to a sense of power or importance. And that does it for the first one of many blogs in this series to come!
The Knot’s Wedding Planner The Knot is a digital planning tool as well as a blog filled with advice and tips for the modern bride. Social Tables Social Tables is an industry leading event planning tool used by professional wedding planners and DIY brides alike. 10 helpful wedding planner tools 1.
Create a marketing plan: Develop a comprehensive marketing plan that includes promoting the event through socialmedia, email campaigns, and traditional advertising methods. ChatGPT for SocialMedia. But writing tons of socialmedia posts is time-consuming, and you must focus on the attendee experience, not the details.
During our recent #MeetGreenChat we talked about social equity and posed questions to help all of us start taking action. How are you supporting different business classifications and/or supporting local businesses when selecting vendors? Here are some of the highlights to the discussions.
To learn more about how to serve various types of attendees at your next event, read our blog: “ How to Create Engaging Event Experiences for Eager Learners and Reluctant Participants.” Live socialmedia feeds displayed on big screens can showcase these posts during the event, recognizing and rewarding active participants.
Food service and other vendors. A great example of an event with a strong brand is SocialMedia Marketing World , arguably the most prominent socialmedia event in the world. Source : SocialMedia Marketing World. SocialMedia Marketing World: #SMMW22. Video production software.
Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on socialmedia (ex: industry conference. Getting listed – Create a Google “My Business” listing for your event.
Tap Industry Influencers and Event Speakers To Promote the Event Collaborate with industry influencers to share event details on their socialmedia platforms or blogs, amplifying reach. Create socialmedia images and copy for speakers to copy and paste on their socialmedia easily.
In this blog post, we’ll show you how to implement and take advantage of a closed user group strategy. They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. What is a closed user group?
Also, you can monitor the buzz around your event on socialmedia. If, for example, you are getting more socialmedia mentions than you expected, it’s probably time to adjust your plans accordingly to accommodate more attendees. responding to socialmedia comments, running contests on socialmedia, etc.).
Having evacuation plan discussions between planners and venues, including security precautions in proposals, and ensuring the plan has been communicated to vendors is a good place to begin. 88% of event profs believe socialmedia has raised the expectations for F&B at events.
In this blog, we'll explore essential strategies that event organizers can employ to optimize event budgets and achieve cost-effective planning without compromising on the quality of the event. Through Planning and Research Thorough planning is the backbone of cost-effective event management.
Explore the use of hashtags in your socialmedia posts. In the context of socialmedia, content can include blog articles, books (digital or print), webpages, video, audio, print pieces, socialmedia posts, marketing swag, images, illustrations, infographics, or photos. 8: Pay to Play.
It’s like enter your email address and subscribe to the blog. It’s not gonna be the vendor’s responsibility. We have to take whether you’re a planner, you’re a vendor, you’re a venue, all of us involved in this thing we do called events we all need to take personal responsibility for security.
Agree upon the KPIs to track the event’s performance, including customer footfall, socialmedia mentions, number of sales, and more. In retail, you can plan teaser ads, socialmedia campaigns, or influencer partnerships. They’ll often be the point of contact for vendors, stakeholders, and customers.
If your company wants engagement on socialmedia, it requires quality content. Visit the website and blogs of your competitors. Identify what trade publications your target audience reads, websites they frequent for trusted/credible information, and thought-leaders they follow on socialmedia. AriZona Beverage Co.
How important are blog content and socialmedia? 66% of buyers indicate that blog content is instrumental to their buying process, mainly when content contains a call to action and is promoted on socialmedia. (7). PRO TIP: Did you know that less than 40% of older blog content is updated? (14)
We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Start a “save the date” campaign on socialmedia and through email marketing. Send out press releases and media pitches. Trying to figure out where to begin?
Start a “save the date” campaign on socialmedia and through email marketing announcements. 4–6 months before the conference Send press releases and media pitches. Promote the conference through paid digital and print media. Continue promoting the conference on socialmedia and through email marketing campaigns.
Though some vendors have solutions tailored specifically to the needs of DMCs (e.g., On the other side, travel agents (or other resellers like travel bloggers) partner with marketplaces to earn commissions on the bookings made through affiliate links/widgets located on their own websites, socialmedia, blogs, or other digital platforms.
We need on-demand technology more than we used to, and we are constantly updating our socialmedia posts, sending texts and chatting online. Executives can start a company blog for employees that tells everyone what is going on with the company’s initiatives. This is causing us to be less engaged at work.
Socialmedia influencers are the new celebrity. With a profound reach on the web, socialmedia influencers make great partners for promoting events. You can land socialmedia influencers for far less money than you’d find yourself paying a traditional celebrity — and in many cases, you’ll get the same type of reach.
When it came to sourcing images from socialmedia, Hunter says she used to block off hours in her schedule to manually search by hashtag and location tag on her phone. Before we were using CrowdRiff, we had no user-generated content on our site; we only reposted it on socialmedia,” she says. .
Enjoy real-time collaboration with team members, clients, and vendors through instant messaging at the speed of thought. The Best SocialMedia Management Tools for Event Organizers Have you found the perfect event marketing software to spice up your socialmedia game?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content