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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Heres why and how print can play a key role in your next multi-platform marketing strategy. Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Additionally, print has longevity.

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Groups360 Adds Choice Hotels to Group Instant Booking Platform

Smart Meetings

Groups360 announced this week that Choice Hotels worldwide will be offering online instant booking for group guest rooms through their proprietary GroupSync Marketplace. This puts the hospitality technology platform one step closer to being the Expedia of meeting planning.

Platform 245
MICE professionals

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13 Reasons To Use Event Platforms for In-Person Events

Endless Events

But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an event platform. How can you track attendee metrics? Or engagement?

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6 Tips for Keeping Attendees Tuned In During Your Online Events

Smart Meetings

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.

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Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?

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Smart Travel: Latest Sailing Trends, New Data Reveals Best U.S. Airports, United Partners with Turo and More

Smart Meetings

Dream Yacht Worldwide Shares Trends, 2025 Predictions Dream Yacht Worldwide (DYW) says its research reveals that early bookings, short-haul vacations and destinations beyond the Caribbean are among the top travel and sailing trends of 2024. New Study Reveals Best U.S.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms.

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