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Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. What Does Social Media Mean For You?

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How To Increase Event Platform Adoption Rates

Endless Events

Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?

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MICE professionals

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms.

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Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. By partnering with travel-related newsletters, hotels can share promotional offers, highlight unique amenities, and encourage bookings.

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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings and build brand loyalty. Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy.

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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. These could range from completing a booking to attending a hosted event. The answer lies in drip email marketing campaigns.