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5 Reasons Why Surprise Perks Help Hotel Sales Directors Secure Higher Bookings

Smart Meetings

Here are five reasons why incorporating surprise perks into your hotel sales strategy can transform relationships, promote loyalty, and ultimately increase bookings (and ROI). Surprise Perks Leave a Lasting Impression Most meeting planners evaluate hotels based on predictable factors: space, facilities, amenities, and cost.

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Refract Seattle: The Power of Connecting Events to Local Community

Smart Meetings

Our art scene, specifically glass, since we do have so much of it here, really gives people a view of Seattle that is so unforgettable and completely authentic to who we are as a community.” If you’re a planner interested in working some Refract events into your attendees’ experience, get in touch with the Refract team early.

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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Events 246
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State of In-Person Events: Who’s Booking What, Where & When?

Smart Meetings

The session features Ken Holsinger, senior vice president of data solutions at Freeman ; Gus Vonderheide, vice president of global sales at Hyatt ; Rose Horcher, CMM, CMP, vice president of client services at Choose Chicago ; and Jessica Malaty Rivera, epidemiologist and science communications lead at the COVID Tracking Project at The Atlantic.

Booking 299
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Meeting Planner Tips for Boosting Audience Engagement, Faster Check-ins and More

Endless Events

Every meeting planner we know is a great juggler. So we have compiled our favorite meeting planner tips and few tricks to help you manage your time by using some classic event management shortcuts. Communication is also bound to see a shift, and the role of speakers and influencers will increase. Comment below to let us know!

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.