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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.

MICE professionals

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Quick Trips: How to Score Spontaneous Bookings

Dana Communications

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?

Booking 186
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Finding the Right Influencer for Your Brand

Dana Communications

Within a few short months, the hotel is booked to capacity from this collaboration. You want to see honest, transparent communications to help gauge the legitimacy of their followers. What’s their communication style? The post Finding the Right Influencer for Your Brand appeared first on Dana Communications.

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Techy Travel in 2023: What Resorts & Hotels Need to Know

Dana Communications

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

Travel 245
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How to Produce a Stand-Out Experience

Smart Meetings

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. For more information. .

Speakers 299
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Event-ful Travel: 5 Winning Ways to Get Event-Goer Heads in Beds

Dana Communications

At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held. Being named a preferred vendor for overnight accommodations can really boost your bottom line.

Travel 246