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Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.
Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.
The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?
Within a few short months, the hotel is booked to capacity from this collaboration. You want to see honest, transparent communications to help gauge the legitimacy of their followers. What’s their communication style? The post Finding the Right Influencer for Your Brand appeared first on Dana Communications.
Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?
Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. For more information. .
At a bare minimum, you should ensure your property is listed on their official websites. They’ve gone to the official event website to plan their trip but haven’t found overnight accommodations there or on tourism sites where it’s being held. Being named a preferred vendor for overnight accommodations can really boost your bottom line.
Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. And I’m so grateful that my dad gave me the book How to Get Any Job with Any Major. Great book, I still recommend it to everybody.” This will help you for life.
Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Communication Aspect. And that’s the communication that they get. And it shows the sponsor’s agenda so they can book a meeting with them. Simple, easy ideas. You can do banners.
Communicate Your Commitment to Sustainability. We’re talking about putting it on the front page of your website in a slider or a banner. Instead of booking one colossal event annually, that draws thousands of people, adopt a satellite sustainable event model. Sustainability doesn’t have to be complicated or expensive, either.
Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Perhaps you should create an event website!
AMGiNE automates and streamlines the Group Air booking process for Travel Management Companies, a tedious job that can take hours without the ability to automatically generate compliant trips from registration data. That includes websites, registration tools and agendas that might otherwise rely on paper and pencil.
Misrepresentation : Poachers misrepresent themselves to sell bookings outside of the official hotel block. Unauthorized access, use and selling of data : A poacher may obtain attendee information by unauthorized use of a website or database, or they may purchase data from an unauthorized seller. Limit Access.
Website content promoting seasonal and limited-time events here and here are examples of what we created for the New Jersey Division of Travel and Tourism and two of their co-op marketing partners. The post The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations appeared first on Dana Communications.
Read, Love, Go Sometimes the images you create in your mind as you read a book can be even more powerful than those spoon-fed to you by TV and movie directors. The post Pop Culture Tourism: Why Many Travelers Pop In For A Visit appeared first on Dana Communications. 117 or lkaniper@danacommunications.com today.
If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.
Our book, Best Practices in Destination Management , covers three important aspects of risk management that all event planners and DMCs should incorporate into their event strategy. They will likely have local knowledge that helps you book the best venues and vendors, along with negotiating contracts that can help you minimize risks.
And, in doing lots of the new research over the years, there are a few things I think venues could do to provide a better experience for the planners looking to book them. Updated website. From my experience, a lot of the websites were created with the venue in mind, not the planners who will be booking them.
The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. The small print is vague because, as written, the Act itself does not include the word websites. Hotel websites can meet WCAG 2.2 However, hotels are included as public facilities.
These include the name, address, phone number, website, booking discount code, and the date on which your code expires. DMCs collaborate with trusted travel agents to book flights and conduct airport pickups and drops. The organizer should establish communication channels and protocols beforehand.
One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Here’s how it works.
Comb through their website, study their past projects and events, and learn as much as possible about their clients. They may be interested in your approach to vendor relationships or client communication. Will you reach out after booking to set up your first meeting? How are you specifically equipped to help them?
With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Communications professional Jennifer Sweeney was on hand and summed up her thoughts. Look at the blog topics and information you share on your website.
To be most effective have your presentation follow the traditional story plot, there is a reason time after time movies, books and so much more stick to it. If an audience isn’t listening you won’t be able to communicate your message. . Don’t Book the Same Speaker’s as Everyone Else. Present in the Round .
Are they responsive communicators? Good communication is essential — and the response time after your initial inquiry and during subsequent conversations is a great indicator of a DMC’s reliability and promptness. When your event is underway, you need to be able to reach your DMC partner with urgent questions or needs.
Today, WSCC turns away as much business as it books,” the convention center’s website claims. “In It is essentially booked to capacity. of event and meeting space, carried a total budget of $325 million, she says, “We have booked 68 major meetings with planners that otherwise would not have considered San Antonio.
E-newsletters are a powerful way to communicate with your target audience. We recommend including check-boxes for interests – as optional fields, of course – so you can deliver more personalized communications to subscribers. This can be determined by what content performs best on your website.
Hartline suggested putting the snaky symbol on event websites and enlisting speakers to have conversations there to create excitement in advance of an event to get those conversations started. No one has written the rule book yet because it is brand new so feel free to experiment and be seen as leaders. Don’t look for an “expert.”
A booking engine is the brains behind distributing travel products online. Trip-related companies employ different types of booking engines to run core processes instead of human personnel. Internet booking engine: its key functionality and main integrations. How a travel booking engine works. Key features.
In some rare cases, you can find yourself answering a call of someone alerting you that your signed contract is invalid due to another organization’s booking. Try to avoid a race to the finish line with other organizations booking the same venue. Find out from the venue the booking process, and about all other interested parties.
: 2 minutes Today, 93% of the hotel customers use the Internet to compare the prices and book. This decision gives the hoteliers the opportunity to retake their bookings, by following these 4 tips to boost your hotel bookings and diversify your channels. Hoteliers: 4 great ideas to boost your hotel bookings!
About half of all hotel bookings happens indirectly, meaning that travelers book rooms at Booking.com, Expedia, Orbitz, and other online travel agencies (OTAs). So, where do these bookings come from? Book hotel rooms. Hotel booking requests are free! Booking, booking cancellations, and modifications.
At the point of reservation or in pre-arrival communications, resorts should promote extended stays or enhanced guest experiences with dining, spa and recreational offerings. If you’re seeking guidance on how to leverage the revenge travel trend to increase visitation or bookings, contact Lynn Kaniper at 609.466.9187 ext.
Confirm event policies for your desired host location, as they may require obtaining a license or permit for certain activities, such as serving alcohol, installing temporary lighting, playing live music, or booking performance artists. Book a videographer to capture the highlights of an international corporate convention or wellness retreat.
Offer free e-book downloads. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts. Record a webinar based on a compelling, timely topic, and promote it via your website and social media accounts. Create a webinar.
By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. How will you communicate the value proposition through your website? Make your website a priority.
One place that we sometimes forget about is our tourism websites. DMOs sites, booking sites and campaign websites are just as important as doorways and ramps, and the ADA helps share guidance on how to accommodate those who are interested in the information we share online. A bit of investment up front goes a long way.
Hoteliers are acutely focused on reducing costs and driving more profitable bookings, desperately needing to fill their hotels with the highest-paying guests. For all these reasons, hoteliers find themselves at an inflection point with an impetus on driving travelers to their direct websites and converting more direct bookings.
Booking.com offers solutions for: OTAs and destination websites, hotel channel managers, property owners, affiliates like travel bloggers and media outlets. If you’re an OTA or a destination website , scroll down to the Demand API. Demand API for bookingwebsites. Hotel Booking Systems. The current 2.5
To address this gap, they identified a local boat hire business, and encouraged them to offer a day cruise for visitors, with the VIC team running the booking management and visitor communication side of the tour. They provide visitor information via Live Chat on their destination website and social media direct message channels.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It looks at four proven tech tools to drive successful communications for live events. Tool #1: Event website builders create custom sites easily. The best event websites feature bold, enticing images.
What do you do when some of your event attendees want to book more than one room in the event hotel block to give their family and even extended family a vacation? PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.”
Due to its nature, (placing ads across magazines, brochures, and specific websites where you thought your ideal customers might be), tracking was impossible. A traveler visits a website showing intent to purchase your product. . Simply put, pixels are a form of data communication, while cookies are data storage. .
You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Their primary function is to give consistent responses to questions via programming. Are chatbots truly AI?
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