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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? What Is Event Marketing? Why Does Event Marketing Work? Ready to get started?

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Reinventing Business Models for Events

Smart Meetings

“Virtual events have added layers of data, which have been rarely capitalized on in the past,” says Marco Giberti, founder and CEO of Vesuvio Ventures and co-author of Reinventing Live: The Always-On Future of Events , a book penned during the pandemic. Plus visitors and speakers want a different way to engage with the event.”.

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45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

Which one would fit your event best? Do you want an expo hall or sponsor type of experience? If you think it’s important for your event to include virtual rooms where attendees can interact with each other, make it known to the production company. Engagement will be the word to live by when it comes to your virtual event.

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32 Must-Have Event Management Software Features

Bizzaboo

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

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Meet Lindsay Martin-Bilbrey, a Bonus Episode! – #EventIcons

Endless Events

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!) For larger events, that can be a little more complicated.

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