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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Your digital footprint often forms the first impression and a well-crafted digital marketing strategy can be the key to standing out in the crowded hospitality market. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

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Smart Travel: Latest Sailing Trends, New Data Reveals Best U.S. Airports, United Partners with Turo and More

Smart Meetings

Dream Yacht Worldwide Shares Trends, 2025 Predictions Dream Yacht Worldwide (DYW) says its research reveals that early bookings, short-haul vacations and destinations beyond the Caribbean are among the top travel and sailing trends of 2024. New Study Reveals Best U.S.

Trends 246
MICE professionals

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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Quick Trips: How to Score Spontaneous Bookings

Dana Communications

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?

Booking 186
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Techy Travel in 2023: What Resorts & Hotels Need to Know

Dana Communications

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Cybersecurity: The hospitality industry is a common target for cyber-attacks due to the large amount of personal data they collect and store. Want to go next level?

Travel 245
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Noble House Partners with Way Tech, Drives Business Back to Locals

Smart Meetings

Unless, of course, you could book it in a few clicks through your hotel’s website. Way’s program puts local artists, small businesses and the regional experiences they provide on the property’s website, so hotel guests can book directly with the small business.

Website 246
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Smart Travel Column Debut: New Pet Rules, Health App, Corporate Trends

Smart Meetings

The CDC has released a question-and-answer “DogBot” on their website, where travelers can determine what rules apply to their dog and how to prepare in advance. To mitigate this, 55% of travel managers cite booking compliance as a top cost control measure, ahead of all other options, but only 56% of travelers say they always use them.

Trends 246