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5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Highlight these seasonal elements in your marketing. Create Virtual Tours: Planners want to envision their events in your space.

Booking 130
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 246
MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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11 Quick Tips for Travel Blog Bliss

Dana Communications

To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. Stay in Touch Blog on a regular basis with updated topics that appeal to your market. Know When to Quit Blogs are not books or reports. Read reviews. Talk to locals. Get the real scoop.

Travel 243
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

In one fell swoop, allow them to: Register for your event Book their hotel room Identify any special food requirements Purchase other items (VIP tour, networking event, clothing, books) Commit to one or more sponsorships 6. Use organic and paid digital marketing tactics. Optimize each for SEO.

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The Ultimate Guide to Social Media Marketing for Event Venues

Social Tables

If you’re running an event venue business today, social media must be part of your venue marketing strategy. Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Understanding the air travel market.

Airlines 121