Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions.

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Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions.

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Dana Communications

JANUARY 17, 2022

When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Engaging in philantourism , a mix of “philanthropy” and “tourism.”

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Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.

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Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. The more the better. Spread the word in different ways.

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Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.

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Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Thankfully, destinations can offset the valleys by encouraging off-season visitors to book STRs for longer periods of time. Getting the most out of your STRs might require creativity and shifts in your marketing strategy. Like what you see?

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Smart Meetings

AUGUST 30, 2024

Global Wellness Tourism Rapidly Rising From its 2020 low of $801.6 trillion by 2030, global wellness tourism has been steadily performing with record gains. Read More : Elevating Meetings Through Wellness Key players in the market include Accor S.A., The Central Bank of Sri Lanka documented 1.2 Hilton Worldwide Holdings Inc.,

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The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

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The MICE Blog

MARCH 27, 2025

The focus was on addressing current tourism challenges and providing targeted training for participants. The event offered infotainment on sustainability and artificial intelligence, a generational dialogue between young and experienced tourism professionals and a discussion platform on the future of flying.

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Advanced Travel and Tourism

JUNE 25, 2024

The latest travel survey by market research company Future Partners indicates that 62% of American travelers are prioritizing spending on leisure travel in the next three months with nearly three-quarters (73.5%) likely to take at least one leisure trip during this period.

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Dana Communications

AUGUST 22, 2023

As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. An Engaging Bookings Booster Ok, so the destination is selected. Travelers aren’t booking a hotel solely on word of mouth or reviews anymore.

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Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Advanced Travel and Tourism

MAY 15, 2023

As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.

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Smart Meetings

JUNE 17, 2022

The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainable tourism course comes in. More Travel-focused Resources.

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Smart Meetings

AUGUST 26, 2021

It is therefore imperative that we are inclusive ,” says Gloria Guevara, president and CEO of London-based World Travel & Tourism Council (WTTC). Browsing, booking, flying, sightseeing, relaxing and sleeping all present their own specific obstacles,” says John Sage, president of Accessible Travel Solutions and author of the guidelines.

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Smart Meetings

MAY 24, 2024

She will continue to focus on overall partner investment in marketing programs, education and events. Within this, he will focus on diversifying business sectors, attracting new businesses and strategically marketing and branding the region as a premier location for economic growth and development.

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Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

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Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

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Smart Meetings

OCTOBER 13, 2022

Destinations International Released New Destination Booking Agreement. On Wednesday, Destinations International released the Destination Booking Agreement (DBA), a new toolkit, establishing mutually agreeable terms to provide accountability to protect both event planners and destinations.

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Smart Meetings

FEBRUARY 9, 2024

Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. Throughout his career, he has developed expertise across various sectors of the tourism industry, including convention and meeting sales and destination partner relations.

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Endless Events

OCTOBER 23, 2018

Aysun Lynch of Banff & Lake Louise Tourism. Megan Powers of Powers of Marketing ( @meganpowers ). Banff & Lake Louise Tourism. Powers of Marketing. Kate Delaney’s New Book – DEAL YOUR OWN DESTINY. Corbin Ball of Corbin Ball & Associates ( @IMEXSuzanne ). Fox of AWE ( @AWEwomen ).

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Travel Daily Media

OCTOBER 26, 2022

The post TIS2022 to define the future of global tourism appeared first on TD (Travel Daily Media) Travel Daily. TIS – Tourism Innovation Summit 2022, the technology event for travel and tourism professionals, returns to Seville (Spain) from 2 to 4 November.

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Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

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Smart Meetings

JULY 24, 2024

Corrada (left) and Don Welsh (right) at Sunset Market In April, DI announced a comprehensive community engagement initiative for its annual convention in Tampa, that would demonstrate how organizations like DI can hold a meeting or convention that goes above and beyond to create positive impact in the destinations where they take place.

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Dana Communications

JANUARY 23, 2024

Stay in Touch Blog on a regular basis with updated topics that appeal to your market. Know When to Quit Blogs are not books or reports. For more results-driven marketing ideas, reach out to the tourism marketing experts at Dana Communications. Been there, done that? Tell people what it was reallllly like.

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Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Solimar International

JANUARY 16, 2025

Focused on the Greater Sundarbans region of Bangladesh, the Activity aimed to support local government, communities, businesses and conservation activities in and around the Sundarbans Reserved Forest through the development, management, and marketing of ecotourism. A Bengal Tiger walking among mangrove pneumatophores.

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Smart Meetings

SEPTEMBER 13, 2023

Bringing over 35 years of experience in international tourism and hotel business, Arnold is an incredible choice to manage the hotels’ growth in a prime alpine destination. He will help Thompson Hotels to enter the Texas market with a band, and to establish the hotel as a stylish destination.

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Dana Communications

APRIL 18, 2023

Taking a page from the same book, Disney Parks is reimagining Splash Mountain to be Tiana’s Bayou Adventure. And a California ski resort has rebranded as Palisades Tahoe – a new name that “captures the individuality of our people and welcomes all guests to take part in our new chapter.” In 2020, 125 Americans died by their own hand.

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Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Smart Meetings

JUNE 22, 2022

The 10th NYC Experience Wellness and Travel Media event presented by Organic Spa Media on June 17, 2022 highlighted five major wellness trends that meeting planners should be aware of in booking spa experiences or resorts with wellness-centered offerings. These trends have relevance for planners in a variety of ways.

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Smart Meetings

MARCH 28, 2025

As always, Smart Travel is here to bring you this weeks must-read travel and tourism news. market with its inaugural private jet journey, Colors of the World , set to depart in March 2026. One of the worlds top cruise lines just charted a new course into the region. Aeroluxe Brings Boutique Private Jet Journeys to U.S.

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Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. He has led an outstanding sales team that achieved 116 percent of the room revenue booking goal in 2022. He has received numerous awards including the President’s Award for Sales Excellence.

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Smart Meetings

AUGUST 18, 2023

He previously worked for Visit Cincy as national manager of diversity sales, during which time he booked numerous large conferences and conventions. Russell Stewart Russell Stewart The Westin Atlanta Gwinnett welcomes Stewart as director of sales and marketing.

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Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. We have you covered. Travel tech tools you need in your carry-on?

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