Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. And I’m so grateful that my dad gave me the book How to Get Any Job with Any Major.

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Event Planning Virtual Events Events Audience 347

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.

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Proposal Marketing Marketing Social Media 201

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Planner Marketing Marketing Social Media 148

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

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Registration Meeting Proposal Trade Show 264

Smart Meetings

FEBRUARY 27, 2023

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

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Conference Sponsors Trade Show SEO 279

Leonardo

MARCH 16, 2022

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. A better strategy is to sell based on experiences.

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Website Booking SEO Marketing 98

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

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Travel Travel Social Media Booking 246

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. Within a few short months, the hotel is booked to capacity from this collaboration. According to smartinsights.com, influencer marketing can deliver robust ROI, 11x higher than standard marketing efforts.

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Social Media Audience Media Communications 246

Smart Meetings

NOVEMBER 5, 2021

Grand Geneva Resort & Spa on the shores of Lake Geneva, Wisconsin , is offering discounts on rooms and hotel credit for those who book before Nov. Your stay will also include resort credit for stays lasting two nights or longer, and resort fees are waived if you book on the resort’s website. Book for your group from Nov.

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Booking Events Marketing Marketing 278

Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. All of the exciting keynote sessions and, you guessed it, webinars about strategy and programs are still available at ON24’s website. Growth Marketing Conference.

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Events Production Conference Virtual Events 336

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

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Travel Travel Events Advertising 246

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

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Website SEO Booking Social Media 96

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. As travel enters this new phase of recovery, here is what hospitality brands should be focused on to win bookings over their competitors. . So hospitality providers need to make them feel comfortable enough to complete their booking.

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Marketing Marketing Travel Travel 119

Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Begin event promotion and create marketing strategies.

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Vendor Events Speakers Registration 334

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings.

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Social Media Media Venue Marketing 148

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

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Website Planner Certification Publishing 98

Endless Events

FEBRUARY 14, 2023

2022 is in the books, folks. First, you’ll get a breakdown of why the marketing landscape is different in 2023 — and no, it’s not just because of COVID. You only have to book one venue and deal with one set of dates. URLs, codes, and website analytics can help prove that your events bring ROI. Simple, right?

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Trends Events Planner Event Technology 320

Leonardo

FEBRUARY 29, 2024

Putting a chatbot on your website gives you another avenue to engage with both guests and potential guests. If you’re unconvinced, we’ve rounded up 5 reasons to use an AI-powered chatbot on your hotel website. The savvy travel shopper is typically visiting many websites before they make a booking.

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Booking Website Technology Technology 105

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Website SEO Tourism Tourism 95

Sojern

MARCH 17, 2021

Google recently announced the release of a ‘Free Booking Links’ module that allows Hotels and Online Travel Agencies (OTAs) increased visibility in Google Travel. For hotel marketers, this change is good news, as it means there is a new source of free direct bookings that complements your existing metasearch campaigns. .

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Booking Advertising Website Organization 98

Endless Events

NOVEMBER 29, 2022

Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? . Reply to forum threads.

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Platform Event Apps Social Media Events 334

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

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Travel Travel Hospitality B2B 245

Endless Events

JUNE 24, 2020

Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. And it shows the sponsor’s agenda so they can book a meeting with them.

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Virtual Events Sponsors Social Media Events 290

AltexSoft Travel

JULY 20, 2021

Hotels have been experiencing a surge of direct bookings during the pandemic. Yes, while the overall number of bookings dropped due to COVID-19, hotels’ brand.com websites became the third most popular booking channel , in some cases even surpassing Expedia traffic. Direct booking strategies for hotels.

Booking 98

Booking Social Media Website Audience 98

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Leonardo

AUGUST 18, 2021

Whether you’re building a multi-property brand.com or an individual hotel website, Live CMS has a host of hospitality-centric features and functionality to manage all your marketing needs. Gather and manage content, including marketing assets, media files, property data and marketing text in one place.

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Platform Marketing Marketing Website 111

Endless Events

APRIL 10, 2020

If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Marketing & Engagement. You’re actually competing with the whole Internet, books, their kids, and many other things. Record/store the whole event?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Leonardo

MARCH 13, 2024

The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. The small print is vague because, as written, the Act itself does not include the word websites. Hotel websites can meet WCAG 2.2 However, hotels are included as public facilities.

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Website SEO Communications Communications 105

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. It will automatically plan their agenda and get them booked on a flight and with a hotel that will meet their specific needs. Kramer shared some highlights.

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Event Technology Technology Technology Trends 277

Travel Daily Media

MAY 30, 2023

The post Arival launches guide to help experience companies grow online bookings appeared first on TD (Travel Daily Media) Travel Daily. Arival, a global leader in the tour and activities industry, launched a new guide aimed at helping tour operators choose a booking system.

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Booking Online Automation Website 93

Smart Meetings

MAY 5, 2021

ban on sailing: “Over the past eight months, a highly controlled resumption of cruising has continued in Europe, Asia and the South Pacific—with nearly 400,000 passengers sailing to date in more than 10 major cruise markets.”. Booking an ocean-bound affair can also satisfy the increasing demand for ecotourism, depending on the voyage planned.

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Travel Travel Booking Travel Agent 264

Techsytalk

DECEMBER 26, 2018

Venues often share bookings with other events such as weddings or receptions. Many companies see sponsorships as a form of marketing. Also, you can even create a website for a fairly small sum of money. A simple website that has everything your attendees need to know about your event can go a long way.

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Sponsors Website Events Promotion 237

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. 2 Use Images Unique to Your Business to Inspire Travelers to Book .

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Website Booking Travel Travel 83

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. His newest book is The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share which is releasing in September.

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Speakers Social Media Sponsors Communications 299

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

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Audience SEO Advertising Social Media 246

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Tourism Tourism Marketing Marketing 98