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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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How to Write a Winning Proposal for Any Client

ADMEI

How to Write a Winning Proposal for Any Client 10 April 2024 Writing a winning client proposal is both an art and a science. Historically, Destination Management Companies (DMCs) adopted the practice of presenting highly personalized proposals to clients, showcasing unique event designs, vendors, and ideas. So, let's dive in.

Proposal 201
MICE professionals

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How to create great online breakout sessions

Conferences that Work

How can we create great online breakout sessions? Whether a breakout session is in-person or online, the way for a leader or presenter to make it great is to: quickly uncover audience interests at the start of the session; and. I propose I start with an introduction to [the session topic] for ten to fifteen minutes.

Online 151
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Here’s How to Create the Perfect Event Proposal Template

Eventtia

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. So, creating a well-written, attractive, and effective event proposal is crucial in ensuring any event’s success by having all relevant parties on the same page.

Proposal 118
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Planner Said: Supplier Said—Hope for A Better Partnership Solution

Smart Meetings

Incredible Expanding RFPs According to the Online Etymological Dictionary, “partnership” evolved by the late 14th century from a Latin root to “one who shares power or authority with another.” Educating the executive team about the importance of booking early can be difficult without some hard lessons. Then she was blunt.

Planner 243
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Unlocking the Event Housing Block Dilemma

Convene by PCMA

Too many event registrants are booking outside hotel blocks — an issue discussed during three PCMA roundtable conversations over the past year. When only two out of five of your registrants book their housing within the designated room block, you know you’re trying to work with a flawed industry model.

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.