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Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Because now, they could reach thousands of people specifically targeted for a product or service. What Does Social Media Mean For You?

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45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

To stand out, clearly communicate what makes your product or service unique. Ask yourself: What makes my venue, service, or product indispensable to planners? With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. These could range from completing a booking to attending a hosted event. The answer lies in drip email marketing campaigns.

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Hybrid Event Budget: 7 Items & Tips To Consider

Endless Events

Rather than booking an impersonal hotel ballroom, book a non-traditional venue. Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions. And last but not least, book it early. AV & Production. Include them in your proposal. Event Staff.

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40 Social Media Influencers Every Hospitality Professional Should Follow

Social Tables

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. That’s why the Social Tables Twitter account serves up tweets to help you stay ahead of the competition, in 140 characters or less. Click To Tweet.