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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Raise your registration fee. Optimize each for SEO.

MICE professionals

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How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

We had all the hotel blocks booked and had already moved the event twice due to Covid-19. I’ve personally booked the stadium for opening general sessions and elaborate food and beverage events , however, I had never seen it used in this way either. Main ticket windows used for registration area. It was the end of March.

Sponsors 290
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The Business of Coming Together

Smart Meetings

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. Certainly, there are touchpoints well before the events: invitations, registration, know-before-you-go letters and the like. Event registration. Or, you’re busy.

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How to Produce a Stand-Out Experience

Smart Meetings

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. His newest book is The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share which is releasing in September.

Speakers 299
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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

To ease the rush of registration, attendees were urged to print badges at home and grab a lanyard in the hall. “It was important to us that their voices are being heard and that they’re a part of how EIC champions things and advocates and leads, says Sherrif Karamat, CEO of Professional Convention Management Association and EIC chair-elect.

Attendee 293
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? It helps with things like managing registrations, selling tickets, and promoting your event. Plan the Experience: Map the attendee journey from registration to follow-up.