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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees.

MICE professionals

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Want to learn how to drive more revenue on your attraction website?

Sojern

Optimizing Your Website for Online Conversions . 52% of experience bookings are happening before a traveler arrives at their destination, and this number continues to rise. It’s likely they won’t book. . Would you make a booking on your website? Put yourself in your customers shoes. Information Placement .

Website 117
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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.

Travel 246
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Smart Travel Column Debut: New Pet Rules, Health App, Corporate Trends

Smart Meetings

The CDC has released a question-and-answer “DogBot” on their website, where travelers can determine what rules apply to their dog and how to prepare in advance. To mitigate this, 55% of travel managers cite booking compliance as a top cost control measure, ahead of all other options, but only 56% of travelers say they always use them.

Trends 246
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CDC Will Allow Cruise Travel to Resume This Summer   

Smart Meetings

According to a March article in The Washington Post , Royal Caribbean Group has seen a 30 percent increase in new bookings in the first quarter of 2021, compared to the last two months of 2020. Interestingly, he noted, revenue for 2022 reservations is 24 percent higher, possibly reflecting that cruisers are booking more expensive vacations.

Travel 264
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How to Produce a Stand-Out Experience

Smart Meetings

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. His newest book is The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share which is releasing in September.

Speakers 299