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Build Your Local Citations Ensure your business name, address, and phone number (NAP) are consistent across your website, socialmedia profiles, and online directories. Are you looking to increase web traffic, drive conversions, and boost inquiries and bookings to your local tourist spots or establishments?
Today, there are many ways to prepare for a career in event planning: Work on your soft skills, Get a degree, Get a certificate, Look for free content (webinars, podcasts, e-books, blogs), Work at events (as a volunteer), Build a strong network of event profs (join communities). But how do you get started?
Check socialmedia platforms to see what your attendees like most about your event. It’s the oldest trick in the book: if you want to see an increase in the desired behavior, you need to reward it. For example, you can show the best socialmedia posts , write a whitepaper about the event, or offer sessions on-demand.
When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, socialmedia marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.
You can track things like session attendance, networking activity, and socialmedia buzz as the event unfolds. By monitoring metrics such as session attendance, networking activity, and socialmedia interactions, you can gain a clear picture of which strategies are resonating with your audience and driving the most engagement.
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