This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online event planning classes to your advantage at the end of the article.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? Want even more event planning certificates and certifications?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. GIVE VALUE TO EXHIBITORS.
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?
While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Recognizing the significance of staying at the forefront of the meetings and events industry,” he says, “I pursued the CMP certification as a strategic step in elevating my professionalism within the industry, enhancing my skills, and fostering meaningful industry connections.” And, he says, many of them held the CMP designation.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.
In this blog post, we will take a look at seven of the best event planning certification programs available today. What Is Event Planning Certification and Why Do You Need It. Event Planning Certification is a certification that proves an event planner’s ability to complete event planning-related tasks.
Traditional eventmarketing is struggling. How do you evolve your eventmarketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone. Join PCMA’s 2023 Digital Event Strategist certification course expert, Rachel Stephan, for this fast-paced session.
There are also opportunities to deep dive into topics to earn certificates in areas such as eventmarketing. While smart monday is a fantastic place to sharpen your skills in the events industry, it’s not all education! With over 30 education sessions, keynote speakers, and hands-on workshops you can’t miss out!
Melis joined snöball eventmarketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis.
And that’s what makes social proof such an effective tool for marketers, including eventmarketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.
These industry professionals know the ins and outs of every wedding topic from dresses and cakes to sound systems and marriage certificates. Social media coordinators are integral to making the event a success and just as important during event execution to showcase the event in real-time. Staff or Volunteer Coordinator.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. Today, we’d like to take a moment to share a little more about one of our ITA Group team members. What’s your role in the ITA Group family?
That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said eventmarketing strategist Rachel Stephan during our Event Experience Summit. Check out “ The Best Virtual and Hybrid Event Planning Certificates and Certifications.”
In addition, the Events Industry Council (EIC) provided introductory sessions for their Sustainable Event Professional Certificate Course, offered for the first time in the region at The Meetings Show Asia Pacific.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Search and filter through our community of small business owners based on criteria like: location, insurance requirements, current accounts, and product certifications (e.g. Our ever-growing database has 225+ food and beverage business owners from the DC and Baltimore metro areas. gluten-free, vegan).
Find ways to co-market with local organizations. You could offer restaurant gift certificates as door prizes, feature artwork from local artists in your event graphics, offer mini-massage sessions from a local spa during breaks in programming, or even ask a local food truck to cater.
There are hotels that are even certified for their sustainable practices and dedication to being green, look for certifications such as LEED. It’s the little things like luxury toiletries that keep your attendees perky for your event. Look to see if the hotel can promote your event and post signs about the event.
Send out mystery boxes with intriguing items related to the event — or swag — to build anticipation and curiosity. Promote continuing education and other certifications Highlight the opportunity for attendees to earn professional development credits or certifications by attending specific sessions.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Several respondent planners offered tips and techniques. Using drink monitors to keep an eye on heavier drinkers.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Learn and earn PCMA’s Event Data Strategy certificate.
“The second I was surrounded by women just like me, talking about work-life balance and impostor syndrome, and we also all had power of the purse — we all had money, we started doing deals with one another,” she told EventMarketer in a 2023 interview.
Experiential marketing can be part of your overall eventmarketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
☐ Secure a certificate of insurance (COI). Virtual Conference Planning: Pre-event Checklist Template Although it may seem like virtual events are winding down, many brands still hold onto the power of virtual events. Outline any freight, load-in, and load-out needs with your venue ahead of time.
In addition to the facility’s GREENSmart initiative, which kicked off in 2004 and focuses on implementing sustainable development practices across the site, its Enercare Centre and Beanfield Centre venues have earned LEED Platinum and Silver certification, respectively, and the entire facility has signed the Net Zero Carbon Events Pledge.
Seynabou Cisso, Senior EventMarketing Manager, Dell Technologies, London STEAL THIS IDEA Behavioral Cues A recent Forbes article highlighted the behavioral reason why buffets at events can be wasteful affairs — and it comes down to peer pressure.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. The best part? Read Now 9. Read Now 15.
The 6sense team also incorporated the Klik SmartBadge into this event; attendees used the wearable tech solution to facilitate 8,770 connections, good for an average of 9.5 The main difference-maker we saw in 2023 was, of course, the implementation of Klik,” says MJ Juelsgaard, corporate eventmarketing specialist at 6sense.
☐ Secure a certificate of insurance (COI). Virtual Conference Planning: Pre-event Checklist Template Although it may seem like virtual events are winding down, many brands still hold onto the power of virtual events. Outline any freight, load-in, and load-out needs with your venue ahead of time.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
Create certificates of attendance, perfect for certifications and learning meetings. Use an email eventmarketing program that gives you insight into who’s opened your emails and if they’ve clicked on your information. And what about the time it takes to read each email?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content