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The destinations Expo City has just secured two major pre-certifications you need to hear about. The LEED Platinum pre-certification highlights Expo Citys holistic approach to economic development, environmental preservation and inclusivity. Pondering whether Dubai would be the perfect fit for an upcoming meeting or event?
To ensure that those support networks are skilled in current best practices, a new Event Service Professional Certification (ESPC) from Event Service Professionals Association (ESPA) will help everyone sleep easier at night. Read More : Event Profs Slated for Upgrades with New Certifications, Training Programs. Building the Pipeline.
Gain the trust of your audience by learning the ropes and getting an event planning certification. Handle Virtual Events Better, Get an Event Planning Certification. This is where an event planning certification comes in handy. Marketing Your Next Event like a Pro. Let us know below!
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out? He has the CSEP.
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. Consider Applying For Event Planning Certificates.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. We’re here to help you market your virtual event (11-minute read). I am urging all event planners to DOUBLE DOWN on their marketing efforts right now! 2020 Event Marketing Trends: What Will The New Year Bring?
With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? Certification can range from four-hour courses to 30-minute webinars to sessions at annual events and more.
The company works with key players in the international tourism industry, including restaurants, hotels, destination marketing organizations, and, most recently, events to take inclusivity training and earn the Queer Destinations Committed designation. Mexico played a pivotal role in the organizations journey, Soto Borja said.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Since 2022, they have offered the Sustainable Event Professional Certificate (SEPC). So, what’s next? So, what’s next?
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So we actually set the days in advance for the whole year of when we would have different webinars or summits for our communities and our certificate deliveries”, says Lori.
The post MEETINGS achieves carbon zero certification appeared first on TD (Travel Daily Media) Brand TD. Business Events Industry Aotearoa Limited’s MEETINGS 2023 – New Zealand’s largest trade show for the business events sector – has been awarded Toitū net carbonzero certification.
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Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says. Why don’t we market it and bring the people to our farm, [and] bring them to our winery.’ We also have a local farmers market. We started producing our wineries. They all work together,” she says. “We
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.
Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. The EU’s Digital COVID Certificate, active as of July 1 st , is also expected to support the release of pent-up travel demand and accumulated excess savings during the pandemic.
Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.
This is just one of the examples from a new Million Dollar Event Planning Career learning course by former Google marketing Events leader and author of “The Art of Event Planning” Gianna Cardinale Gaudini. Career Changers. The constant through all of this? Her passion for tackling new challenges and inspiring others.
He previously worked at GMCVB for 17 years, in roles such as executive vice president and chief marketing officer. The completed project earned the convention center LEED Silver certification. Although Whitaker was most recently president and CEO for Choose Chicago, this marks his return to South Florida.
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.
Just last year, she oversaw the marketing and events team. In this role, she worked hard to improve the email marketing strategy; as a result of her and her team’s efforts, their events began selling out. I have taken that knowledge and used it to improve our events, budgeting and marketing.”
You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. As she prepared to graduate, she took on a role as a marketing coordinator at a major healthcare company.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. GIVE VALUE TO EXHIBITORS.
Like Pereira, Goodman also worked in marketing and advertising. Before greater:SATX, she spent 20 years in marketing and advertising Dallas and San Antonio, representing national and local notable clients including Midas Automotive Repair, Procter and Gamble, Jose Cuervo, H-E-B, among others.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He has planned meetings, events and incentives for media, live entertainment, agency, association and corporate organizations.
Event planners and marketers looking to produce engaging experiences while reducing their overall carbon footprint can now do so in the heart of paradise: Hawaii. Hawaii Convention Center (HCC) is launching a first-of-its-kind program that ties restoring native trees to the island during meetings—for both in-person and virtual attendees.
Before Choose Chicago, Anderson was regional director of marketing for The Peninsula Hotels. Diamond holds a certificate in virtual event and meeting management and is a member of MPI, PCMA, Association of Molecular Pathology (AMP) and Senior Planner Industry Network (SPIN). Doug Bennett, CASE.
A town-hall meeting at the conference identified other resources MPU could help secure, including limited liability insurance and streamlining IATA, CLIA and other travel agent certifications. They see supporting independent planners as a way to increase market share,” Bruce said. Augmented Income Streams. Recognizing Impact.
And so naturally, the market followed. Their Elevate LMS and EthosCE provide a community platform supporting course building, certifications, collaboration, and e-commerce. . The platform offers matchmaking with 1:1 video chat, gamification, CE/CME accreditation with custom certificates, learning cohorts, and team grouping.
‘During the renovation, we exclusively used sustainable products, which contributed to the building achieving LEED certification.’ LEED (Leadership in Energy & Environmental Design) is a globally recognised certificate of excellence in green building. Fortunately, many employees were eager to repeat the experience.
The UK and Germany are the first markets where the campaign will launch as of mid-June. The microsite will also offer practical tips and advice about how to travel in Europe, including important information about the EU Digital COVID Certificate and the European Tourism Covid-19 Safety Seal.
We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.
Global market research company Ipsos conducted a survey that found 81% of European and 74% of American travelers would consciously avoid activities they knew to be not socially responsible; in addition, a respective 77% and 68% would choose an accommodation with a green certificate over one without. billion in 2024.
Those efforts led to the convention center to being the first in the United States to achieve the Leadership in Energy and Environmental Design (LEED) certification, rising up to LEED Silver level in 2008 and then leveling up to Platinum—the highest level of certification. Makers Market. Portland by Any Other Name.
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This can be done through a variety of techniques, such as encrypted connections, SSL certificates for event sites, and strong passwords for your encrypted WiFi connections. A keynote sets the tone and pace for the whole event, while also acting as an important marketing vehicle. Perfect Your Marketing Plan with These Emails.
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