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Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and publicrelations consultancy. She will handle training and supervision of the sales and event planning team to generate and execute meeting business for the corporate, government, sports and social market segments.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
Training and/or certification programs that encourage all employees to get involved in social media to strengthen the brand. When to obtain professional assistance from a legal firm and/or publicrelations agency. Businesses must establish a social media policy – for all employees at every level.
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