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“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So we actually set the days in advance for the whole year of when we would have different webinars or summits for our communities and our certificate deliveries”, says Lori.
☐ Send invitations and calendar blocks for event rehearsals. ☐ Secure a certificate of insurance (COI). ☐ Create impactful email banners, socialmedia banners, and paid ads to promote your event. ☐ Create UTM links for social tracking, emails, and go-to-market teams to promote in 1:1 emails. ☐ Build a show agenda.
Let’s put three curated professionals (but make sure two of them are sponsors and one is a customer) in uncomfortable chairs with pre-set questions that they have all rehearsed answers to and have them perform the most boring performance known to man. Bring interactivity, new players, new angles, new formats, and fun.
☐ Send invitations and calendar blocks for event rehearsals. ☐ Secure a certificate of insurance (COI). ☐ Create impactful email banners, socialmedia banners, and paid ads to promote your event. ☐ Create UTM links for social tracking, emails, and go-to-market teams to promote in 1:1 emails. ☐ Build a show agenda.
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