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Conferences That Work. Conferences That Work is the creation of conferencedesign and facilitation legend Adrian Segar. His blog is a deep-dive into conference engagement and the fundamentals of successful networking like comfort, interaction and the exchange of ideas.
Management have desired outcomes for the meeting: e.g. developing new products and services, communicating changes in company strategic goals, training and incentivizing sales teams, implementing successful product launches, etc. Because conferences are typically started when a group of people finds the need to meet for a new purpose.
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