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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Building a Data-Driven Culture Technology alone won’t transform ROI; you need organizational buy-in. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.

Proposal 130
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Leading and Learning From the Next Generation of Meeting Profs

Smart Meetings

“We understand the importance of connection; we understand the importance of culture,” said David Peckinpaugh, Maritz president and CEO, reflecting on meetings’ return to F2F (face-to-face) amid dawning young talent during our Smart Chat Live! Consider the values of other companies and their cultures.

Meeting 264
MICE professionals

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Why Representation In Marketing Matters

Dana Communications

Coming a long way from Barbie’s roots as a blonde-haired, blue-eyed resident of Malibu, Mattel now offers Barbie dolls from different cultures and differing abilities. Both of these pitfalls have the strong potential to offend prospective visitors and guests. Even the toy industry is embracing representation. The Pitfalls.

Marketing 246
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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

A total of 11 new digital walls will enhance communication. Planners: “Make your meetings Boricua” says @MeetingsInPR with the island’s rich history, culinary tradition, nature-based activities and vibrant culture to elevate team building, attendees can hold breakout sessions to break out the dance moves! pic.twitter.com/Xx7wPBDdFR. —

Attendee 293
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Are You Settling on Your Audio Visual Company?

Endless Events

Surprisingly, you will find yourself spending less time with repetitive emails, and not having to redo anything because communications weren’t clear. To avoid this pitfall by always staying fresh on AV trends, event trends , and communicate your vision and goals clearly. Good AV companies book up quickly.

Vendor 204
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Speaker Trends for This Year’s Business Events

MeetingsNet

Economic, cultural, and technological issues are impacting who makes it onto the podium at meeting and conventions. At the same time, prospective attendees are being more selective. Therefore, it’s important for planners to effectively communicate the value of the event and create the FOMO that can drive registrations.

Speakers 110
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The 8 Most Popular Use Cases for Webinars

Bizzaboo

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. Here are eight common ways organizations use webinars to engage prospects and customers or build more tight-knit teams. Customers, prospects, and employees all have questions.