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We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. Thuy’s POV.
Moreover, the campaign needed to appeal to diverse audiences on both sides of the US-Canadian border, requiring bilingual messaging and culturally relevant marketing approaches to effectively reach all potential travelers. RESULTS The campaign delivered exceptional results, exceeding expectations across all key metrics: Over 1.7
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on socialmedia daily. Tod Maffin.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student socialmedia manager while at a session.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.
Whether you’re a history buff, a nature lover, a culture craver, a foodie or an art enthusiast, there’s a trail out there that’s perfect for you. Socialmedia, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Team up with Dana Communications.
Building a Data-Driven Culture Technology alone won’t transform ROI; you need organizational buy-in. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.
As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.
This emerging trend is reshaping the hospitality industry, driven by shifting work cultures, an increasing emphasis on work-life balance, and the rise of “digital nomadism.” Personalized Communication: Personalized service is key. trillion by 2033, according to Hotel Tech Report.
How can events contribute to workplace culture? Remote Work: Understanding Productivity and Workplace Culture . I’m curious if we think events could be the cure to the great resignation and how events can play a role in the new employer culture that companies create moving forward,” she says. “I’m Tune in and find out!
To engage younger demographics, try promoting cause marketing campaigns on socialmedia. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use socialmedia to promote your charitable cause.
It is also true that by feeling comfortable, people are much more likely to let down the usual “fight or flight” guard and switch to a “social engagement” mode. Of course, to entice travelers, they also embody the culture of the host city and offer all new takes on touring the locale.
And are you being tactful enough in your communication? They can bend their corner of socialmedia to their will, and when that coincides with yours, you can reach more people and stand out in your niche. Sure it’s the same event but it’s a different crowd, with a different local culture and different expectations.
In this role, she will position and sell the greater Madison area and its meeting facilities as a national destination to national accounts with an emphasis on culturally diverse groups, organizations and associations. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.
She’s also up for trying new things, experiencing new cultures and rescuing animals! My job entails working with the travel program manager and coordinators to get a travel experience completed with registration, participant communication, documentation, mailings, and our mobile app, Inspire. What does your job entail?
But your branding effort has to go deeper than just high visibility external branding—you need to think beyond your website, marketing communications and advertising campaign. Create The Culture. Take cues from Zappos and Trader Joe’s for successful corporate culture in action. Educate Employees. Live The Brand.
Why Organizational Culture Matters (and 6 Success Factors to Make It Work). A growing body of research suggests that having just a few disengaged employees can sow the seeds of negative culture and negatively impact the performance of a whole organization. But what’s the real, tangible benefit of investing in organizational culture?
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Spurrier looks forward to embracing Hawaii’s unique culture and resources alongside his team to promote The Westin Maui as a phenomenal experiential destination. She most recently worked as the senior marketing manager at Sur la Table, where she handled the Seattle-based retail brand’s social and content team.
Let’s face it, even the most accomplished and experienced planner can find it difficult to deal with the social, cultural and legal barriers that would simply not occur at home. Research the Culture. If the destination is already chosen, then a good place to start might in the library or online with some cultural research.
These go-it-alone adventurers are more inclined to seek out niche travel experiences and accommodations seen on solo travel websites and socialmedia versus more traditional travel choices. Minus-one travelers seek immersive experiences brimming with local cuisine and culture. Highlight all the unique arts and culture you can.
Over the past several years, we’ve built up our integrated marketing practice to expand beyond the award-winning media relations strategies for which we were initially known. Our agency now boasts major marketing chops in creative, socialmedia, digital marketing, podcasting, web development, content strategy, research and development.
Barbara Palmer, deputy editor Will SocialMedia Matter? The trend I’m keeping my eye on in 2024 is socialmedia. I am likely one of the least active people in the world on socialmedia — I get its value, but it’s a place where I’ve deliberately chosen not to spend a lot of my time.
Utilizing socialmedia campaigns that showcase ‘staycation’ deals and last-minute offers can attract those looking to make the most of their limited travel funds. Use your digital presence to communicate your commitment to health and safety. People are seeking affordable escapism, and this is where digital marketers can shine.
Hosted by TAT deputy governor for marketing communications Nithee Seeprae and Thai AirAsia head of government relations Krid Pattanasan, the event was part of the agency’s Your Stories Never End thematic promotions programme. The post Tourism Authority of Thailand hosts networking event for Asian KOLs appeared first on Travel Daily Media.
Now, after exactly one year without live events, as an industry and individuals, we’ve experienced a shift in values in how we communicate, collaborate and learn. That has impacted our work culture and inevitably will shape the future of events, when they are allowed to take place again safely live or in a hybrid format.
These experiences and many more underscored the need for meaningful change in the tourism industry, both in attitude and practice, said Renata Soto Borja, communications manager for Queer Destinations, which Pmies founded in 2019. The project reinforced how powerful festivals can be in driving cultural change.
Learn about the local culture, interests and lifestyle. Lucky for you—these are exactly the same types of experiences they’ll eagerly promote via word of mouth and the power of socialmedia. The post Creating Authentic Connections Between Travelers and Your Community appeared first on Dana Communications.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Sara Fellows, director of socialmedia To rise above the noise, stories will need to resonate with audiences on a deeper, more authentic level.
Workplace culture is constantly evolving. This cultural shift is so prevalent that employee appreciation and recognition programs have become an ingrained part of most corporations’ employee management plans. Hopefully, employee recognition is already part of the culture of your business. SocialMedia Appreciation.
Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. Through effective event branding, companies can communicate their values, personality, and message to their target audience.
Marketing and Preservation: Showcase cultural sites and natural wonders in an engaging, immersive way while protecting fragile areas from overexposure. Multilingual Capabilities: Communicate with international visitors in their native languages. photos, reviews) created and shared by visitors themselves.
Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. If you undertook an internship at Solimar, you would have the chance to learn about different countries’ cultures and history.
Employees also need the company to share information, share a common vision and goals, effectively communicate with them and trust them. We need on-demand technology more than we used to, and we are constantly updating our socialmedia posts, sending texts and chatting online. The Means of Communicating.
Additionally, consider the visuals of your company’s website and what messages they communicate or sub-communicate. Archetypes have powerful influences on human behavior and represent recurring personality patterns common to people across cultures.
You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. Having a specific tone of voice that reflects your values, beliefs and culture is really important.
A themed invitation and socialmedia posts create eager anticipation and set the tone for the future event. You have to consider guests’ cultural sensitivities and the array of their dietary preferences and restrictions. The theme represents the event message and serves other essential purposes, such as: Themes create buzz.
Economic, cultural, and technological issues are impacting who makes it onto the podium at meeting and conventions. Driving Attendance According to the AAE survey, the three top performance indicators for event success in 2024 are attendance, survey responses, and social-media engagement, with attendance being by far the most important.
However, after the Covid pandemic he’s seen more traction around the idea of continued event communications, as organizations work to maintain their corporate culture in a hybrid work environment. However, his enthusiasm comes through when talking about ideas that extend recognition-focused events.
You can use different types of event marketing strategies — including emails, ads, and socialmedia — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, trade shows, product launches, and even virtual events. Share these on socialmedia and your website to attract attention.
Recognizing and communicating the limits of one’s knowledge and expertise is crucial in maintaining trust. Changes in ownership, rules, and organizational culture influence the trustworthiness of any product or service. Socialmedia, in general, presents a complex landscape for trust. Take Twitter, for example.
Socialmedia has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new socialmedia tricks , we have tips for every skill level. With about 2.89
The socialmedia person, the paper pusher, and roles that overall don’t really come attached to a sense of power or importance. “Change is more than just communicating and telling people about the change, or training them on it. Culturally Intelligent Change. There’s a lot more that goes into that.
In the past, it was all too easy to take company culture for granted and focus on other HR issues, like creating safe working conditions. Tap Into Multi-Channel Communication. Being in an office affords plenty of opportunities for communication and interaction. Keep Communication Open. Use SocialMedia.
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