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Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. Thuy’s POV.

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Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel

Advanced Travel and Tourism

Moreover, the campaign needed to appeal to diverse audiences on both sides of the US-Canadian border, requiring bilingual messaging and culturally relevant marketing approaches to effectively reach all potential travelers. RESULTS The campaign delivered exceptional results, exceeding expectations across all key metrics: Over 1.7

Travel 130
MICE professionals

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Tod Maffin.

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student social media manager while at a session.

Tourism 204
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WINNERS OF THE DESTINATION OF SUSTAINABLE CULTURAL TOURISM AWARDS 2021

ETC Corporate

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

Culture 246
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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Whether you’re a history buff, a nature lover, a culture craver, a foodie or an art enthusiast, there’s a trail out there that’s perfect for you. Social media, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Team up with Dana Communications.

Tourism 130
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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Building a Data-Driven Culture Technology alone won’t transform ROI; you need organizational buy-in. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.

Proposal 130