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Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. At Solimar, we have seen time and time again why the M in DMO must also be about destinationmanagement, and not just destination marketing. What is destinationmanagement?
Key Features of Chatbots and Virtual Assistants An increasing number of companies are beginning to use chatbots and virtual assistants to allocate humanresources effectively and optimize administrative tasks. Let’s delve further into this topic to investigate.
Solimar’s implementation of over 200 development programs led to identifying ten main challenges faced by almost every emerging destination , including lack of a long-term (and actionable) tourism plan, a difficult business enabling environment, and the absence of an effective destinationmanagement organization to name a few.
OTAs compile their rich inventories by connecting to different partners via APIs – pieces of code allowing for the communication between different software systems. There are different ways for hotels and OTAs to connect: via Extranet, a Channel Manager software , or API connecting with hotels’ Central Reservation Systems.
Communication with guests – customer service is often a decisive factor when choosing a place to stay, so vacation rental managers have to respond to queries and be in touch with guests throughout all the booking process stages. Intangible resources include patents, licenses, research materials, and other intellectual assets.
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