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Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. This simple tool can be embedded into your eventapp or printed as part of your feedback form to determine how likely someone is to refer your event or products promoted within. Social media.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. . Offer an exclusive eBook to event attendees. . Offering free resources before an event can help attract audience members to your business, event page, or social media pages.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. This blog helps event planners achieve greater results in their business. Techsytalk.
Make sure to keep an eye on not only what’s being said during the event, but also what’s communicated on your surveys and event materials. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction. Want to look like an expert in your events network?
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. Offer an exclusive eBook to event attendees. Offering free resources before an event can help attract audience members to your business, event page, or social media pages.
Quick Tip: Build user-generated content into your event in advance through your event’s registration form, on social media, via the official eventapp, or on-site using work walls or live polling. Learn about seven more meeting trends in our full ebook, available for download here.
Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. Like the first-touch model, the last-touch model is relatively easy to implement.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Does the platform come with an eventapp? .
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Does the platform come with an eventapp?
Consider tools like digital badges, mobile eventapps, wayfinding apps, and digital signage. And event professionals are making the most of this trend, according to the American Express Global Business Travel report. As a result, they have more time to focus on the creative and strategic side of events.
Make sure to keep an eye on not only what’s being said during the event, but also what’s communicated on your surveys and event materials. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction. Want to look like an expert in your events network?
Between traditional marketing media and digital media, experiential marketing has a variety of mediums to compete with, but in terms of consumer satisfaction, engagement, and brand loyalty, none compare to events. With so much to offer, event management software platforms are becoming essential to experiential marketers’ strategies.
If you have access to real-time data, you can create a personalized event content path for your participants based on where they are in the buyer’s journey. If you can only access this data after the event, you can tailor-fit your post-eventcommunications to match.
The answer to this question outlines the key objective that will determine the success, or otherwise, of the event. This is the criteria against which the event will be measured back to. This is the defining factor that will help communicate and determine the marketing strategy. It isn’t about you.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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