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The challenge isnt just justifying event spendingits about securing future budgets, optimizing strategies, and ensuring that events contribute to meaningful business outcomes. Measuring and maximizing event ROI is entirely possible with the right approach. The eBook breaks this down into three essential steps: 1.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. EventMarketer. This blog helps event planners achieve greater results in their business.
Create a thriving online community. The events industry is fully embracing the digital realm and is moving towards a heavier focus on online communities. This is where your audience lives and communicates year-round. Take the opportunity to market your future events to them and share post-event reels and content.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
21 Ways to Boost Your Event 21 ways to boost your event from Cyriel Kortleven Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Looking for an eventmarketing ppt?
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How multi-channel automation can support effective virtual eventmarketing.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration.
Supporting elements for emails: Curate images for banners, icons, and illustrations to maximize the impact of your email communications. Backdrops and stage designs: Create designs for backdrops and stage visuals, providing creative and customized elements that align with your event’s theme.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing. Need some convincing?
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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