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You can also have side images along the side of your event page, and also keep in mind too, this could be your platform as well. So all these ideas, you could have them happening inside your platform. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Communication Aspect.
Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
Platform analytics. Event platforms can spit out various data reports, such as session watch duration, live polling response rate, average speaker rating, posts per discussion forum, etc. Create a thriving online community. This is where your audience lives and communicates year-round. Send thank-yous.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. Eventbrite.
Offer an exclusive eBook to event attendees. . Prepare a free eBook with content related to your event and offer it to attendees at registration to build authority with your audience. Prepare a free eBook with content related to your event and offer it to attendees at registration to build authority with your audience.
100% of event professionals believe communication among their teams could be better. In this survey, planners told us that many details change up until the last minute, communication is not shared across the entire team, there’s not enough consistency in documented event details, and communication isn’t concise enough.
Offer an exclusive eBook to event attendees. Prepare a free eBook with content related to your event and offer it to attendees at registration to build authority with your audience. Prepare a free eBook with content related to your event and offer it to attendees at registration to build authority with your audience.
Communicate Regularly. According to Workforce , even “a mediocre program well communicated is more useful than a great program poorly communicated.”. It’s pretty hard to over communicate when trying to get the attention of busy employees, so use multiple mediums to get the word out. Make your platform easy-to-use.
GitLab, an open-source DevOps platform, is a great example of being steadfastly transparent , providing a public team handbook that puts everything (from process to workflow to organizational chart to values) out in the open. Continual Consistency & Communications. But long-term change takes more than just great communication pieces.
Or pre-trip communications that tease how their favorite emcee will put a new spin on this year’s general session. It could be a platform to spotlight repeat winners who speak about why they look forward to earning each year. You want attendees to feel the same sense of excitement. They want to be part of a positive experience.
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. Weinberg has a funny and honest way of communicating simple yet very useful tips and it’s a great help for sales professionals.
It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. When measuring event ROI, different event tech platforms have different strengths. Example: Someone becomes known to your company by submitting their information to download an ebook.
Use these 21 ideas to rethink the way you’re presenting content and communicating with attendees. In this event marketing presentation, Arik Hanson — a well-known social media consultant to Fortune 500 companies — predicts the eight most important trends to keep an eye on across platforms. Looking for more event planning resources ?
Automation platforms employ artificial intelligence and machine learning algorithms to detect customer interactions involving your digital assets and then take action based on those interactions. You can set up triggers to share your event on platforms like Twitter or Facebook. Keep event registrants in the loop.
Tourism boards can amplify their online footprint through an innovative new partnership between Lonely Planet and CrowdRiff, pairing the experts in travel with the leading visual marketing platform for travel and tourism brands. About CrowdRiff.
Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. For example, find an event platform that seamlessly integrates with an in-person event app instead of having to build out an event app and platform separately. Does the platform come with an event app?
Combining employee initiatives onto a central incentive and communicationsplatform offers a more buttoned-up, less disjointed user experience for your employees, and helps you generate a higher and more track-able ROI. Download our ebook today. . . This is the “packaging” I’m talking about. Maggie Wenthe.
Platforms, Portals & Engagement. Pull together all your channel program platforms, portals, and logins to a partner experience portal with an incentives and points backbone so you can simplify the partner experience and reward for anything. Advice for Communicating During the 3 Stages of To-Partner Channel Marketing.
Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. For example, find an event platform that seamlessly integrates with an in-person event app instead of having to build out an event app and platform separately. Does the platform come with an event app? .
Not only does it serve as a compelling communication tool that lets the public know about the key details of your event — the who, what, when, where, and why — it also helps generate media attention, increasing the likelihood of event coverage and, ultimately, a more effective event. Neglecting online platforms.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. A marketing automation platform can be used as a tool to reach these audiences. People use multiple social media platforms along with other tools like email in their daily life.
While many DMOs still use Snapchat, it’s harder to extract insights and measureable impact from that platform. No longer just about YouTube, video is being created and consumed on every social platform, from Twitter/Periscope to Instagram , Snapchat and WhatsApp. Get our free eBook on Understanding the DMO Marketing Tech Stack.
Motivating audiences to achieve clear, measurable goals comes to life through proactive, nimble strategies backed by a user-centric engagement hub , ongoing communications and insightful measurement and analytics. Incentive Platforms. Communications. Marketing & Communication strategy. Communication Execution.
From streamlining communications to automating marketing, organizers turn to technology to boost productivity. Fortunately, modern onsite technology and analytics platforms answer the call. Download our ebook Building Sponsor-Worthy Event Experiences by Maximizing Attendee Value. Action Steps: Showcase your success.
Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration. They offer a collaborative and interactive platform for you to connect with your attendees in an intimate setting. During the event.
You can create dedicated platforms to maintain a steady flow of messages, insights, and updates — be it a vibrant online community, a discussion forum, or a social media group. Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides.
Social media visual content creation: Produce visually appealing images optimized for social media platforms, which can attract and engage your audience. Supporting elements for emails: Curate images for banners, icons, and illustrations to maximize the impact of your email communications.
This is the defining factor that will help communicate and determine the marketing strategy. is not effectively communicating a reason to attend. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. It isn’t about you. How will it bring value to the customer?
Where traditional forms of marketing are one-way communication lines with the consumer, experiential marketing creates a conversation with the consumer, and this provides marketers and event planners with an extreme advantage. Need some convincing? No matter what type of technology you choose to embed in your wearable, NFC, RFID, etc.,
If you can only access this data after the event, you can tailor-fit your post-event communications to match. Below are examples of active event intelligence technology: NFC Event Badges NFC, or near field communication is a technology used to communicate information from one device to another in short range.
Remember that the social media can be used to cultivate a sense of community, not just as a one-way message platform. “Don’t feel like you have to be on every social media platform. I call that platforming. Digital Communications Strategist | Founder of Eden Spodek Inc. Check this eBook out too:
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. A hands-on experience will help you determine whether the platform truly fits your event needs. That way, youll have a roadmap for tracking progress and proving ROI.
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