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Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Strategic Crisis Communications . And they are right!
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Strategic Crisis Communications . And they are right!
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. What You Should Know for Your EventApp. Instagram for Event Success.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp. CRM software.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Facilitating easier communication.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. This simple tool can be embedded into your eventapp or printed as part of your feedback form to determine how likely someone is to refer your event or products promoted within. Social media.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile eventapps.
Make sure the event itself and the marketing makes clear that you’re providing 10x value which aligns with prospective attendees’ beliefs and interests. Create a purpose-focused event structure. All the different aspects of your event’s structure should communicate the purpose of the event. Create a story.
“Offering audiences a platform on which to socialize and learn prior to the event can create a better attended event, and an on-site experience attendees spend more time in,” said Kristy Elisano , the VP of Marketing for Sparks Marketing. Maximize eventcommunications. Engage audiences to maximize impact.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! EventMarketer. MeetingPlay.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Bonus Tip: According to our EventMarketing Report , 54% of eventmarketers have trouble showing event ROI to key decision-makers.
A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants. Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. So, each team is built out with people adept in event design and execution; in eventmarketing and analytics; and event technology and operations.
Successful eventcommunications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. It looks at four proven tech tools to drive successful communications for live events.
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Email as a communication technology hasn’t changed much over the years, except for a few innovations. That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events.
Once you know how to evoke an underlying emotion in a call to action, the company uses another AI tool that acts like “a spell checker for emotions,” Gradwohl said, “to tell you in any communication you have: Do you evoke those emotions? Why don’t you have a survey with real-time, free-flowing conversation in your eventapp?”
Here’s how to confidently communicate with your attendees, sponsors, and partners. Eventmarketers are no strangers to last-minute changes and crises. Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event.
Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities. Finally, creating engaging presentations is key to keeping attendees interested.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Communicate Value. Build a Relationship with Communication . ” Mike Butcher.
Smart event wearables are revolutionizing the attendee experience by enabling effortless networking through simple gestures, acting as digital icebreakers that dissolve the usual awkwardness and foster a space ripe for connection-building. This is where having a custom-branded mobile app can be a game changer.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Live-stream event announcements. . Facebook event promotion that boosts engagement.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Manage Attendee Data and Information Efficiently handling attendee data is crucial for a smooth event experience. Use a secure system to manage registrations, track attendance, and communicate essential updates to attendees. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Wouldnt it be great to have a single software to handle event planning and execution from start to finish in one place a full-service platform that simplified events for attendees, sponsors, and your team? Enter all-in-one event management system (EMS) solutions. Use digital-first communications. Power negotiations.
By investing in a leading event scheduler software solution, teams can seamlessly collaborate and communicate while planning their events, increasing the chances of event success and higher attendee satisfaction. What Are the Benefits of Using Event Scheduling Software?
Cvent is primarily an event management platform that provides tools for planning, marketing, and managing events. However, it includes features such as attendee management, communication tools, and data analytics, which can help organizations manage relationships with event participants.
AI-driven chatbots further facilitate communication, providing instant information and assistance throughout the event. Use hybrid event solutions. Some common aspects of event technology include: Event management software. Mobile apps. They can also enable real-time updates and interaction during the event.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Define Your Metrics The overwhelming majority (80%) of planners report that attendee engagement and satisfaction are the top KPIs used to measure virtual event success.
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