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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. It can be as simple as communicating.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event?
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Event gamification. Attendee communication.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
Infocomm is set to light up Las Vegas starting June 6, and while you’re there make sure to drop by the North Hall, in booth N1646, to join free sessions on everything from AR, convergence, ethics, experiential marketing, and more! Fortunately, in the events field, the very best tend to write and share their experiences for the world.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Instead, let’s look at all the things that can be found in captioning and translation for events!
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp.
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
Before getting into event management tools, it’s important to address the process at its most fundamental level. So team processes, team communication protocols, priorities, and team structure”, says Michael. You’re doing attendee ticketing or registration, and marketing that goes involved with that.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. This is where your audience lives and communicates year-round. Social media.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
This allows event organizers to get the right data at the right time. Now, event organizers have more avenues for customized, interactive data gathering. Eventapps, trackers and sensors, wearables, event kiosks, social media, and similar sources can all be tapped to get the information you need. Data Encryption.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.
And vice versa – event planners should prepare questions for sponsors too and assess whether they fit their ideal sponsor persona. . For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
And having the ability to tailor products to our personal requirements, means people expect the event world to follow suit. But, this isn’t just about creating personalized invitations and marketing; instead, it’s about customizing the actual event experience so that attendees are more engaged and find your event memorable.
Last year, wireless service provider Verison purchased video conferencing company BlueJeans in an attempt to provide a “unified communications portfolio.” As we come out of the pandemic, event organizers and companies have a tremendous opportunity to integrate this capability into their workflow.” The future of events is changed.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Consider matching up first-timers with “veteran event attendees” to help the first timers get the most out of their experience.
In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Marketing in line with the ‘why’.
If you host mega-events, please ensure the security company of your choice has proven experience in handling events of that scale. They need to know the strategies, evacuation procedures and communication methods that come from overseeing such a large volume of people. Excellent communication comes into play here too.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Post-event engagement.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Modern communities live online , either on social media and communication platforms or most recently, on event platforms. Where & How To Build An EventCommunity. When tackling the question of how to build an eventcommunity, we first need to define the online space where it can live.
With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! “And things like eventapps, it’s an old school conversation. And a lot of times it’s behind the scenes with marketing automation.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
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