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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. We’re here to support you.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! 365 community engagement sits at the intersection of these changes.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community. It is also a central place where everyone can access events, products and answers to questions from people they trust.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
It’s an independent resource meaning it’s a “no-spin zone” for event profs to find neutral information about using tech in events. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. EventMarketer. MeetingPlay.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds (Book). The Jelly Effect: How to Make Your Communication Stick (Book). Follow our iconic guests on Twitter: Jeff Duncan of Meetingmax Inc. ( @Meetingmax ).
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
The product tries to replicate in-office communication dynamics and is free for up to 25 attendees with different pricing options for larger groups. ‘We We found our seam—distribution on the massive ecosystem of Zoom, and the wave of remote work that isn’t going anywhere,” said Coburn in an exclusive Smart Meetings interview. “In
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! If you’re curious to see how Endless Events does it, check out our community !
Read More: 4 Zoom Alternatives to Give Virtual Attendees the Freedom They Crave More than $1 billion of that capital went to Hopin, a company that was largely acquired last year at a fraction of its previous $7 billion valuation by RingCentral , a public cloud-based communications company that put down roots in 1999.
Make sure your social and paid media teams communicate and collaborate. Watch a one-minute video on how Bluesky is challenging X: (Story continues below.) To truly stay ahead in a changing the social-media environment, monitor trends daily.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research.
If they were let down by your event, offer actionable solutions to make your sponsors whole. Thanks to eventtechnology and the communitymarketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. Check Your Event ROI. Send thank-yous.
“Freelancers with expertise in areas like virtual-event management, digital marketing, and technology are in high demand. Senior freelance roles requiring specific vertical expertise—like event-technology and event-marketing specialists—have become more sought after.” Use technology.
AV companies provide several forms of audio and visual equipment for private parties, corporate meetings, and other events. They design and install equipment that provides the high-tech event experience their clients envision. Consider hiring a graphic designer for eventmarketing materials. Graphic designers.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
Incorporate the use of a mobile event app. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly.
The post Cvent partners with YEG for next-gen data-driven events in Italy appeared first on TD (Travel Daily Media) Travel Daily. Cvent, a meetings, events and hospitality technology provider and YEG!, Cvent’s leading eventmarketing and management platform now integrates with YEG!’s
It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Currently, there’s a push for chatbots to be more AI-based, so they can start to understand the sentiments of the people they’re communicating with and then take appropriate action, like offering extended services for example.
Display information, images, and other details by using digital signs in your next event. Through electronic screens, digital displays are able to draw attention, display information, and communicate important details to event attendees. Frequently asked questions about event signage.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. What event type should be used for the desired outcomes?
Identify which marketing channels are most popular amongst members of your target audience to stretch your marketing budget and spend advertising dollars where they matter most. Use industry-leading virtual eventtechnology when hosting a webinar. Email registrants one week, one day, and one hour prior to the event.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
per month, women in marketing get access to a content library, virtual events, private communication channels, CV templates, and other career-boosting resources. But they’re by no means a fully gated and exclusive community. Their Hubspot Academy is open for anybody, not just community members. For £17.99
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