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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.
A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and eventplatforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart. David Quattrone.
There are also more event-centric platforms like Hubilo, Eventzilla, 123Signup, Ovelt, and many more that not only cater to your specific event needs but also integrate with other tools like analytics and tech interfaces. These days, sponsorships go beyond companies getting a logo and mention in your event.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Source: Capterra ).
But its not only about using multiple platforms, its about how they are used. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. A strong strategy aligns platform purpose with content type to maximize impact.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It will be held in London on April 5th.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
This ensures future events offer more engaging and valuable programming. Feedback uncovers pain points — like registration issues or problems with a virtual eventplatform — that can be addressed to improve the attendee journey. These insights are essential for optimizing future events. Identify improvement opportunities.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
If you build an event page from the ground up or manage everything in separate platforms, you might miss out on helpful tech that stops you from wasting resources that are best spent in making the event better. The days leading up to an event have the most influence on the outcome of the event itself.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Much of what the program administrators do is towards the beginning of the event planning process. Work together with your team and practice strong communication.
Chatbots can answer most popular questions taking some of the work load off of event staff. They also greatly improve communication allowing attendees to get information 24/7 instantly and i n a world of instant gratification, the ability to immediately assist is what really cements chatbots as a new wave of communication in event support.
In 2020, it was (and still is) all about platforms. We went from technology that created an engaging attendee experience to technology that made life easier for event organizers and hopefully captured relevant data. Today, platforms are like the new Event Operating Systems.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Creators of Q&A and polling platform Sli.do EventMarketer.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right eventplatform , an AI engine can recommend new connections to each attendee based on shared attributes.
In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
One study shows that 44% of association members recognize the increasing importance of an eventcommunity. Eventplatforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged communityplatforms.
And if you’re concerned about investing in a “traditional” marketingplatform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Intel’s Tips for Making Events Memorable. Digital Marketing Strategies That Work. Click To Tweet.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. A venue manager has to be cordial and approachable as well as a great communicator. How to Excel at Venue Management.
Platform analytics. Eventplatforms can spit out various data reports, such as session watch duration, live polling response rate, average speaker rating, posts per discussion forum, etc. Create a thriving online community. This is where your audience lives and communicates year-round. Send thank-yous.
Lets dive into our collection of 19 standout brand activation strategies that can boost your event ROI. Promote 360 Customer Experiences: Slack Source: SXSW At the intersection of work and play is Slack , everyones favorite collaborative workspace and communicationsplatform. A gamified event?
billion was invested in virtual and hybrid event companies. Over the last two years, eventplatform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners? Read More: Can One Virtual Meeting Platform Rule Them All?
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Here are three event invitation templates to get you started building your own.
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