Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

JULY 26, 2018

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. This ranges from the topics covered, to the format of your event and even event downtime.

Speakers 185

Speakers Audience Events Event Apps 185

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. It looks at four proven tech tools to drive successful communications for live events.

Registration 52

Registration Communications Communications Prospect 52

Eventtia

NOVEMBER 7, 2022

For event planners or organizer agencies, an event proposal is obviously critical for winning clients over. In this case, the event proposal’s main function is to communicate the event’s concept, Unique Value Proposition (UVP), and especially how the event would benefit the client in achieving its goals.

Proposal 118

Proposal Prospect Sponsors Events 118

Endless Events

JULY 19, 2018

It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Currently, there’s a push for chatbots to be more AI-based, so they can start to understand the sentiments of the people they’re communicating with and then take appropriate action, like offering extended services for example.

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

SEPTEMBER 2, 2022

With that being said, here are the most common ways to monetize your events that you can consider: Monetize your event by selling tickets. The most basic way to monetize an event is to charge for tickets. Create and communicate value. The secret here is to understand the needs of your target: why do they attend an event?

Sponsors 118

Sponsors Advertising Prospect Events 118

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

MeetingsNet

APRIL 12, 2024

That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them.

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Planner Meeting Online Trade Show 105

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

AUGUST 16, 2021

Now is the perfect time to incentivize loyal international attendees with special VIP treatment and high-quality extras to signal you are not just marketing to the masses but are invested in their return to your in-person event. Put Content at the Center of Building Back. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. Email as a communication technology hasn’t changed much over the years, except for a few innovations.

Marketing 105

Marketing Marketing Social Media Audience 105

Social Tables

APRIL 16, 2019

21 Ways to Boost Your Event 21 ways to boost your event from Cyriel Kortleven Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Traveler's Q

SEPTEMBER 21, 2023

According to studies, emails have a higher open rate than other social media platforms and search engines, making them the ideal channel for conveying information about events. By prioritizing email design, you can ensure that your event stands out in the crowded inbox of your potential attendees.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Eventtia

JULY 8, 2022

Event marketing is part of most corporate growth playbooks. In 2021, companies spent almost 9% of their marketing budget on events. If a corporation allocates $5,000,000 annually to fuel its marketing strategy, $450,000 will be dedicated to running events. Envision Your Entire Event by Defining Your Goal.

Prospect 62

Prospect Events Audience Communications 62

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Facebook event promotion that boosts engagement. Build credibility and trust. . Spark a conversation. .

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

MARCH 15, 2021

Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. How To Communicate Your Safety Measures. Pre-Event Communication.

Communications 98

Communications Communications Virtual Events Events 98

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Advertising 105

Advertising Sports Events Trade Show 105

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

Trends 167

Trends Meeting Planner Venue 167

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Communicate Value. Build a Relationship with Communication . ” Mike Butcher.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Prospect 52

Prospect Events Event Marketing Automation 52

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Eventtia

DECEMBER 11, 2021

While there are many different factors that may affect event attendance, from your marketing efforts to how you’ve packaged the event, a common mistake is not to ensure it’s as easy as possible for potential attendees to register for your event. Internal event management solution: optimising your event team’s performance.

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Stova

AUGUST 1, 2024

Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”

Networking 52

Networking Marketing Marketing Registration 52

Convene by PCMA

JANUARY 19, 2024

Target your marketing. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Eventtia

OCTOBER 20, 2022

Equipment rental and related costs Licences and permits Insurance costs Establish your event team. Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Launch a new pricing strategy.

Event Planning 88

Event Planning Retail Registration Social Media 88

Alcor Mice

MAY 5, 2021

Hiring these production companies will definitely make your preparation much smoother; however, as an organizer, it’s best that you are aware of all the little things that are needed to make an event work. Here are five things that you should know about event production. Who Are Involved?

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Production Contracts Contracts Vendor 52