Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. Technology must be executed with greater intention.

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JULY 28, 2024

Use testimonials that highlight community and personal benefits to make them feel welcome and included. Keep That Communication Flowing The more information you have before entering an environment, the more confident and prepared you feel. Send emails with know-before-you-go tips.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

JANUARY 19, 2024

Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.”

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

FEBRUARY 18, 2025

Make your new branding the filter for all to follow If done right, a new brand should serve as a compass that guides everyone on an event team, including exhibitor sales, education, communications, and more. Ultimately, an identity was created that truly reflected the essence of the new brand.

Public Relations 52

Public Relations B2B Events Advertising 52