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Make sure your social and paid media teams communicate and collaborate. Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
And that’s what makes social proof such an effective tool for marketers, including eventmarketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.
The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl. Produced by?World
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.
Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. Technology must be executed with greater intention.
Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.
Use testimonials that highlight community and personal benefits to make them feel welcome and included. Keep That Communication Flowing The more information you have before entering an environment, the more confident and prepared you feel. Send emails with know-before-you-go tips.
Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.”
Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its publicrelations manager. Since then, Lora has held the roles of area communications manager, and director of publicrelations, her most recent position. Regis Beijing. Von DeLuna.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.
Now is the perfect time to incentivize loyal international attendees with special VIP treatment and high-quality extras to signal you are not just marketing to the masses but are invested in their return to your in-person event. Put Content at the Center of Building Back.
Make your new branding the filter for all to follow If done right, a new brand should serve as a compass that guides everyone on an event team, including exhibitor sales, education, communications, and more. Ultimately, an identity was created that truly reflected the essence of the new brand.
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