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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

Make sure your social and paid media teams communicate and collaborate. Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?

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Event Predictions for 2025

Convene by PCMA

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. In 2025, video with dominate event marketing, and data will remain the most valuable asset to build on in 2025.

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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Getting Back to Face-to-Face Events

Convene by PCMA

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl. Produced by?World

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.