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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Much of what the program administrators do is towards the beginning of the event planning process. Work together with your team and practice strong communication.
He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile event apps.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. These customizable signs are seen at wedding buffets, social events, corporate tradeshow exhibition booths , and a variety of other event locations.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
“Offering audiences a platform on which to socialize and learn prior to the event can create a better attended event, and an on-site experience attendees spend more time in,” said Kristy Elisano , the VP of Marketing for Sparks Marketing. Maximize eventcommunications. Engage audiences to maximize impact.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Marketing or Communications Manager.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Recently, we asked ChatGPT to tackle this prompt: Write an event announcement email template for an upcoming tradeshow. Here’s what the bot returned: Subject: Invitation to the [TradeShow Name] – [Date] Dear [Name], We are excited to announce that [Company Name] will be exhibiting at the [TradeShow Name] on [Date].
Effective communication plays a crucial role in event success, whether you’re planning a conference, tradeshow, workshop, or any other event. Things To Do Before You Start Communicating Your Event Before you begin communicating your event, it’s vital to establish your event goals and objectives.
This event certification, provided by the International Association of Exhibitions and Events (IAEE), is meant to signify the highest professional standard throughout the exhibition and event management industry. CTSM: Certified TradeShowMarketer What Is CTSM Certification? Be a good communicator.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants. Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. 21st Century Expo Group, Inc.
I think a lot of us started in catering; feeding people is huge for events.”. After some time in catering, Arianna moved into event logistics. “I I transitioned into the tradeshow world for technology events,” she says. Most recently, I’ve been working for a nonprofit, diving into event strategy.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
By utilizing event presentation software and taking the time to design effective slides, organizers can better communicate their message to the audience. Gamify Your Event Gamifying events has become a popular trend in recent years. Finally, creating engaging presentations is key to keeping attendees interested.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. It’s a lot of communication up front.
back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.
Here’s how to confidently communicate with your attendees, sponsors, and partners. Eventmarketers are no strangers to last-minute changes and crises. Best practices for establishing health and safety rules for your event: Give your attendees ample heads-up of your health policy over email and other communication channels.
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery. Technology must be executed with greater intention.
Whether it’s a corporate conference, an educational seminar, a tradeshow, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Chat Channels The best events are interactive.
So what better a day to dig into the topic of the re-emergence of the global meetings market than today! Shaking hands at a tradeshow used to be the hallmark of connecting with meeting planners. Another big shift this time around was in how decision makers communicated. Delayed communication is the way to go.
Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?
By investing in a leading event scheduler software solution, teams can seamlessly collaborate and communicate while planning their events, increasing the chances of event success and higher attendee satisfaction. What Are the Benefits of Using Event Scheduling Software?
Autonomous Events? What tech developments from CES mean for event organizers. It's a bit ironic that the largest collection of digital technology is displayed in a traditional tradeshow setup at CES LINK [link] each year. Here are a few products from CES that should get organizers thinking. Printer-friendly version.
For event planners or organizer agencies, an event proposal is obviously critical for winning clients over. In this case, the event proposal’s main function is to communicate the event’s concept, Unique Value Proposition (UVP), and especially how the event would benefit the client in achieving its goals.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Simple: Secure event sponsorships.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns. The need for speed, efficiency, and accuracy is paramount.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
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