This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
They coordinate all the details and logistics of the event. Selecting a venue. The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Creating the e vent/venue map. Designing the event logo and swag.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success.
If you’re looking for some new event industry blogs to call your favorites – this one is a must. We recommend you check out Bizbash for the ultimate in event planning news, trends, inspiration and venue discovery. Event Leadership Institute. You’ll find the full-scale of event-related topics covered here.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. That said, it’s can also be a fun endeavor where you can try out new food, discover exciting venues and even exercise your designing skills a bit. B2B EventMarketing Reloaded.
One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? What are you going to do when your AV breaks down?
Multi-day events present a unique opportunity to improve your event before it’s even over. Note: In the era of hybrid events, the hybrid event platform you use to power your experience is the venue. How would you rate our eventvenue and equipment in regards to how it served your keynote?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. How to Excel at Venue Management. Venue management isn’t only about having a good eye for space and logistics. A venue manager has to be cordial and approachable as well as a great communicator.
The irony is, even with so many productivity tools for every task out there, collaboration in event planning still involves email communication. We’re touching base with everyone including our teams, clients, venue managers, and vendors. That’s what effective email communication is all about. Click To Tweet.
In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
There is so much to consider when planning event transportation from how many people you will have, where they are coming from, the venue you are going to, the city. Our ICONIC panel joining use today are masters in event transportation! Lisa Lanna of Newsday Communications ( @EventTrans ). Newsday Communications.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Stage designers.
Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth.
Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance.
Make sure the event itself and the marketing makes clear that you’re providing 10x value which aligns with prospective attendees’ beliefs and interests. Create a purpose-focused event structure. All the different aspects of your event’s structure should communicate the purpose of the event.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Or one specific session had low attendance.
She included not only different ways of looking at the world, but also of communicating, living, loving, going to the bathroom and eating. Related: Accessibility Rules: How to Make Everyone Comfortable at EventVenues. The ultra-candid inclusiveness expert and author of Good Enough Now defined diversity broadly—really broadly.
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. But what’s driving the effectiveness of eventmarketing, and really, meetings demand as a whole?
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue. It’s time to truly break out of our comfort zone.
Planning a successful event starts by recognizing that attendees are looking for more than an event — they’re looking for an experience. And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. Lock in your event budget.
You can cultivate these experiences by choosing a good venue and by brainstorming in such a way that out-of-the-box learning is stimulated. It is also vital to establish a line of communication so deals can be closed later on, while also discovering the “hidden” motivations of buyers when they approach your booth.
They are vulnerable here with our coverage of OKRs as well, so take the extra step to effectively delineate the difference between OKRs and SMART goals as they would contextually pertain to corporate event management, information that our top-ranking competitor did not share. How can I find the right venue for my event?
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event? your speaker).
Easily customizable and available in all shapes and sizes, custom wooden signs are perfect for wedding venues, caterers, and other businesses that provide event planning services. Be sure to double-check with the venue prior to the vent to ask about their sign policies before ordering ceiling displays.
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. We used the content to create an event trends blog post too!)
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Event Space or Venue Managers. Event space or venue managers are experts on their own spaces and know exactly how to execute a great event in their room. Whether it’s an arena, a concert hall, or a ballroom, they know how the layout, logistics, and ambiance will work for a variety of different events.
Incorporate the use of a mobile event app. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly.
Even if you’re not talking about changing cities, sometimes trying to find that independent third-party venue might save you a ton.” Yeah, the venue’s location is another great point,” says Brandt. “So Instead of slashing before collaborating, he suggests communicating first. “If It isn’t going to work.
The product tries to replicate in-office communication dynamics and is free for up to 25 attendees with different pricing options for larger groups. ‘We We found our seam—distribution on the massive ecosystem of Zoom, and the wave of remote work that isn’t going anywhere,” said Coburn in an exclusive Smart Meetings interview. “In
Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. Things To Do Before You Start Communicating Your Event Before you begin communicating your event, it’s vital to establish your event goals and objectives.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content