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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is the name of the game in the latest Smart Meetings webinar, “ Backstage Pass: Producing Compelling Content That Drives Engagement ,” which was also part of Cvent’s Bigger Future Ready webinar series. Peltier began the webinar by asking what the word “content” even means. “It’s Defining the Ambiguous.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. To do this, make cancellations a part of your event planning.
If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing?
Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . It is your responsibility as an event prof to keep your attendees safe. .
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Here are three event invitation templates to get you started building your own.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Check out “ Pivoting to Virtual Events: 10 Examples from Leading Brands.”. 7 Tips to Rock Event Speaker Management. When it boils down to it, there are many different types of virtual events. Below, you’ll find everything you need to know about the event, including upcoming rehearsals and speaker prep.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
And what better way to get some ideas going than by looking at some amazing online community examples with great events? A great community is centered around content and the members themselves. It hosts virtual events, roundtables, webinars, etc. Meanwhile, the annual in-person event is the cherry on top.
Chatbots can answer most popular questions taking some of the work load off of event staff. They also greatly improve communication allowing attendees to get information 24/7 instantly and i n a world of instant gratification, the ability to immediately assist is what really cements chatbots as a new wave of communication in event support.
Read More: 4 Zoom Alternatives to Give Virtual Attendees the Freedom They Crave More than $1 billion of that capital went to Hopin, a company that was largely acquired last year at a fraction of its previous $7 billion valuation by RingCentral , a public cloud-based communications company that put down roots in 1999.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
This year, Social Tables General Manager Dan Berger teamed up with EventMB’s Julius Solaris to take a look into the crystal ball, delivering these very slides in a much-anticipated webinar. We used the content to create an event trends blog post too!) Looking for an eventmarketing ppt? Don’t want to watch?
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. Things To Do Before You Start Communicating Your Event Before you begin communicating your event, it’s vital to establish your event goals and objectives.
Event organizers are also masters of many other skills. Great communicators: Not only are event planners great at communicating with audiences, but they also keep their colleagues informed of all the latest developments impacting each event. Event Industry News . Events Council Industry Insights .
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Hybrid - A hybrid event is one that has a real-time, face-to-face component as well as a virtual element. These types of meetings webinars with an in-person presentation, or an event broadcasted on the web to attendees who couldn't make it live. Registration should be flexible enough to support multiple ticket types.
People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Communicate Value. Build a Relationship with Communication . ” Mike Butcher.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Features : Use website builders and email campaigns to communicate with your ideal audience. What is Splash?
In an age where eventmarketers increasingly need to prove ROI for every dollar they spend, treating events as a “one-and-done” no longer suffices. To get the biggest bang for their buck, today’s leading event teams work diligently to create, cultivate, and engage robust eventcommunities that stay connected all year round.
Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason. It’s low-cost, nearly universal, and often our default method of communication. Offering such content is key to growing your audience, garnering event awareness and interest, and ultimately securing attendance.
To help event teams get better outcomes from email marketing initiatives, we recently hosted a webinar called Beyond the bounce: Overcoming email marketing challenges for event professionals. Keep reading to learn more about some of the topics covered during the webinar. Jackson asked.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Outreach and communications campaign. Prospectus marketing, content creation and copywriting. From this event, I have many more opportunities that I didn’t know existed! From strategy through execution, an in-house Sponsorship Event Manager works hand-in-hand with your event team. EventMarketing.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. What is a post-event “Thank You” email? Eventmarketers must segment audiences by role (e.g.,
By investing in a leading event scheduler software solution, teams can seamlessly collaborate and communicate while planning their events, increasing the chances of event success and higher attendee satisfaction. What Are the Benefits of Using Event Scheduling Software?
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