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Formerly a postgraduate in publicrelations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.
He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio. Kauffman takes on the role of regional director of communications.
For example, they know how to deal with bad weather at events and how to build a crisis communicationplan. However, according to Event Brew , many are yet to master planning disruption-proof events amidst the pandemic – or at least master the way they communicate the unavoidable uncertainty.
Realizing the potential for a winter storm or another weather disaster while planning your meeting or event will help keep your attendees safe while reducing the risk of significant financial losses. 5: Communicate (and Overcommunicate) with Attendees Start communicating with guests, speakers, and vendors before and during your event.
The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause. Sponsorship. Fundraising.
It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. Let’s explore the event team’s role as a unifying force. Content Creation and Messaging Consistency in messaging is vital.
Yinka Freeman, owner of Triple Pocket Events, encourages organizers to define ROI as “return on intention” and start the process of strategic eventplanning by answering this question: “What do I want attendees to feel when they leave my event?” — and reverse engineer from there. Wellness matters more than ever.
Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. This team plays an integral role in creating the voice behind your event and will help convey your committee’s passion to further a great cause.
360 Destination Group Irvine, CA 360 Destination Group, the go-to destination management company for stress-free eventplanning, ensures seamless event management for incredible corporate experiences. Communications. Wheeling, IL Cadence is an event production agency that designs and builds impactful brand experiences.
In addition to attracting attendees, event branding also helps to attract sponsors and partners. When companies see a well-designed and professional event brand, they are more likely to consider partnering with or sponsoring your event. Use your event branding in email templates, including the logo, colors, and typography.
She joined the team in 2022 and has played a key role in booking short-term events, planning Choose Lansing meetings, and providing essential support to the sales and services team. She will provide administrative sales support, as well as event and meeting coordination.
Overcommunicate with Stakeholders About the Budget Creating an event budget involves many moving parts. To ensure you don’t overlook anything, maintain open lines of communication with all event stakeholders, including management, finance, and event sponsors. Publicrelations. Paid social.
In the fast-paced world of eventplanning, driving event registration is a crucial aspect of ensuring a successful and impactful event. While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event.
These findings all contributed to a strong value proposition and eventplan. Make your new branding the filter for all to follow If done right, a new brand should serve as a compass that guides everyone on an event team, including exhibitor sales, education, communications, and more.
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