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The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers.
give members space to connect in unstructured and spontaneous ways (via chat, for example), offer on-demand content , such as webinars, recorded breakout sessions, keynote presentations from previous events, podcasts, whitepapers, newsletters, etc., And so, transparent communication builds brand loyalty and further audience engagement.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Meetingmax Whitepaper. The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds (Book). The Jelly Effect: How to Make Your Communication Stick (Book). Nadine Spitteler of A111 Power of Conference Service ( @A111PoCS ).
As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up.
Event Intelligence Use Case: Providing ROI to Exhibitors An important use case for event intelligence is proving ROI to exhibitors. According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge.
Here are a few strategies: Simplify workflows for marketing and event teams By harnessing event networking tech , youre not just helping your event attendeesyoure simplifying things for your marketing and event teams too. Imagine automating event registration, check-ins, and even some of the back-and-forth communication.
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