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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. To stand out, clearly communicate what makes your product or service unique. Highlighting these features in your marketing efforts can make a significant difference.

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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Events 246
MICE professionals

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Chief Strategy Officers Will Drive Improved Connectivity in Post-Pandemic Communications

Smart Meetings

Events and communications professionals were forced to innovate under the immense pressure of the pandemic. Companies around the world successfully adapted their operations to produce ever-improving hybrid and online events that made sure people could continue to connect as restrictions came into force. Wide Stakeholder Engagement.

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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Today’s successful hybrid events celebrate and amplify the offline physical event online. Tapping into The Differences.

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The Do’s and Don’ts of Responding to Online Reviews and Comments

Dana Communications

Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately your image. Some reviewers simply want to argue back and forth with you online and continue to express their negative thoughts. Don’t Rant.

Online 49
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Better Safe Than Sorry: How To Implement An Event Crisis Communication Plan

Endless Events

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! However, we never really know what can happen.

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The Value of Video in Marketing

Dana Communications

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246