Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

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Production Marketing Marketing Sponsors 291

Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. monthly active users of the platform, 60% are female, and 40% are male. Part of the allure of TikTok to marketers is its simplicity. TikTok has proven to be a platform where trends are created and cultivated every minute.

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Marketing Marketing Social Media Media 49

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Need an event budget template?

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Smart Meetings

JULY 21, 2022

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. A Targeted Approach.

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Smart Meetings

JUNE 17, 2021

Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. Last year, wireless service provider Verison purchased video conferencing company BlueJeans in an attempt to provide a “unified communications portfolio.”

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Platform Meeting Event Apps Networking 218

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

Marketing 246

Marketing Marketing Social Media Media 246

Advanced Travel and Tourism

FEBRUARY 21, 2023

it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. One major drawback of ChatGPT in its current state is its frequent “at capacity” status.

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Smart Meetings

DECEMBER 26, 2024

Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Trends Marketing Marketing Social Media 245

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. The Benefits Of Event Technology & Effective Communication. Event Tech Assists Event Professionals.

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Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Marketing Marketing Social Media Communications 246

Endless Events

NOVEMBER 24, 2021

logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing. Ask yourself: what is the function of an event platform ? After all, it could even be argued that platforms have become the new venues !

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Technology Technology Event Technology Virtual Events 334

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

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Endless Events

FEBRUARY 11, 2022

No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.

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Platform Sponsors Social Media Events 317

Smart Meetings

NOVEMBER 26, 2024

Look at everything from the attendee perspective, reviewing your platforms and your registration site. The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Is it tabbable? Does it work with screen readers ? “A

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Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 313

Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”

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Government Social Media Insurance Tourism 130

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations. How to Spread the Word.

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Virtual Events Attendee Social Media Speakers 279

Endless Events

AUGUST 8, 2022

“We were helping anyone who had a community communicate with that community. So we built our HealthShield product, which uses our same AI chatbot platform. “In the events industry, you constantly have to communicate changes. The Community Model In 2022. That wasn’t scalable. Will agrees.

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Events Communications Communications Social Media 367

Endless Events

SEPTEMBER 15, 2021

Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Translators can log into the event virtually, using a remote simultaneous interpretation (RSI) platform, such as Interprefy.

Virtual Events 317

Virtual Events SEO Events Speakers 317

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. You want to see honest, transparent communications to help gauge the legitimacy of their followers. What’s their communication style? Within a few short months, the hotel is booked to capacity from this collaboration.

Social Media 246

Social Media Audience Media Communications 246

Smart Meetings

JULY 23, 2021

A press release estimated the market for in-person, virtual and hybrid events at $30 billion and stated: “With more than 20 years of meeting, event, and hospitality technology leadership and an established customer base, Cvent has momentum to win substantial market share.” and Zoom Video Communications, Inc.

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Virtual Events Technology Technology Platform 264

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.

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Conference Management Automation Social Media 105

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. How can you stay top-of-mind without overwhelming your prospects?

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Automation Social Media Prospect Booking 130

Smart Meetings

DECEMBER 8, 2021

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

Technology 321

Technology Technology Seminar Networking 321

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. appeared first on Dana Communications.

Social Media 241

Social Media Advertising Trends Media 241

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. It can also be a nifty communication tool.

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Benefits Attendee Registration Event Apps 303

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Marketing Social Media 62

Smart Meetings

APRIL 15, 2022

When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. An Enhanced Event Marketing and Management Heart. When is a user conference more than an outsized demo? David Quattrone. capabilities.

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Meeting Vendor Proposal Platform 264

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. percent.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

APRIL 15, 2022

Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Asynchronous programming—offering various content at different times in unique platforms to extend the duration of the impact—can also help facilitate this approach.

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Registration Platform Attendee Audience 306

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.

Media 246

Media Social Media Travel Travel 246

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. industries and triples team size in Las Vegas.

Public Relations 49

Public Relations Communications Communications Social Media 49

Endless Events

MARCH 15, 2021

As they were forced to enter a completely new market, two types of production companies emerged. “The ones that got in front of it started making connections to platforms handling it for their clients. They had to find their own platforms, which they knew nothing about. What platform can I use?’

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