Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. To stand out, clearly communicate what makes your product or service unique. Highlighting these features in your marketing efforts can make a significant difference.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. TikTok is one of the fastest-growing social apps to hit the planet. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. Chances are your audience can.

Marketing 49

Marketing Marketing Social Media Media 49

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Instagram With 61.2% Another big benefit?

Marketing 246

Marketing Marketing Social Media Media 246

Endless Events

NOVEMBER 6, 2019

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! My name is Alex Plaxen from Little Bird Told Media.

Communications 268

Communications Communications Events Social Media 268

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

Organization 245

Organization Trade Show Education Certification 245

Smart Meetings

MARCH 25, 2025

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student social media manager while at a session.

Tourism 204

Tourism Tourism Social Media Conference 204

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Do Good, But Also Do No Bad.

Communications 185

Communications Communications Trends Social Media 185

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Need an event budget template?

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 246

Benefits Marketing Marketing Social Media 246

Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Proposal 130

Proposal Prospect Booking Sustainability 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. What’s their communication style?

Social Media 246

Social Media Audience Media Communications 246

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

Tourism 130

Tourism Tourism Advertising Social Media 130

Endless Events

OCTOBER 21, 2021

Since the Brew Crew never shies away from giving their perspective on current events, they decided to talk about social networks: the good, the bad, and the ugly. It’s not the first time that the charismatic foursome talked about social media , and it’s probably not the last time either. Are social networks dying?

Social Network 311

Social Network Networking Social Media Media 311

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. How can you stay top-of-mind without overwhelming your prospects?

Automation 130

Automation Social Media Prospect Booking 130

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 242

Benefits Tourism Tourism Social Media 242

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Experiential Smart marketers use TikTok to showcase more of the experience a visitor can enjoy. Of course not! you’d be correct.

Social Media 241

Social Media Advertising Trends Media 241

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

Media 246

Media Social Media Travel Travel 246

Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.

Advertising 246

Advertising Social Media Hospitality Communications 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

JANUARY 6, 2025

Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

Conference 105

Conference Management Automation Social Media 105

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Endless Events

AUGUST 8, 2022

“We were helping anyone who had a community communicate with that community. “In the events industry, you constantly have to communicate changes. “More important is having built the community in advance so that you can communicate. . The Community Model In 2022. Will agrees.

Events 367

Events Communications Communications Social Media 367

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Facilitating easier communication. having 50% more social media impressions than your previous event).

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

MAY 17, 2021

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. What’s At Stake.

Speakers 299

Speakers Social Media Sponsors Communications 299

Endless Events

NOVEMBER 16, 2018

The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Engaging with audience and media.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”

Government 130

Government Social Media Insurance Tourism 130

Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Start your dialogue with decision makers through more personal communication, either at networking events or via social media. More : 6 Ways to Drive Success with ROI Technology.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334