Dana Communications

JANUARY 17, 2022

When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Engaging in philantourism , a mix of “philanthropy” and “tourism.”

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Dana Communications

MAY 2, 2023

We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. 117 or lkaniper@danacommunications.com today.

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Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!

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Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

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Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.

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Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

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Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.

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Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Shawna Suckow. Tod Maffin.

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Advanced Travel and Tourism

SEPTEMBER 14, 2022

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.

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Dana Communications

MARCH 14, 2022

So we’re exploring where that leaves us in the interim by considering the question: “Is the rise of regional tourism here to stay?”. Regional tourism isn’t going away anytime soon—thanks to the interplay between internal and external factors such as these: Variant Vacillations. The post Is the Rise of Regional Tourism Here to Stay?

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Dana Communications

MARCH 10, 2025

By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) Let your market know youve got the same charisma that pricey parts of the globe do, and soon, vacationers will most likely be flocking to you.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Smart Meetings

JANUARY 10, 2025

Conway joined the team in 2010 at vice president, communications and public relations, before moving into the executive leadership team in 2017. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success.

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ETC Corporate

JULY 8, 2021

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC).

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ETC Corporate

OCTOBER 22, 2021

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

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Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Advanced Travel and Tourism

FEBRUARY 21, 2023

A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. This means it’s critical to always have a human cross-reference the information obtained via ChatGPT before including it in your blogs, e-blasts, social media posts, or other content marketing campaign elements.

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Dana Communications

NOVEMBER 5, 2024

We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. Since the Field of Dreams Movie Site is literally located in the middle of a cornfield, the attraction partners with Travel Dubuque – a DMO located 26 miles to the east – for tourism promotion.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Dana Communications

NOVEMBER 19, 2024

Regenerative Tourism When sustainable travel just won’t cut it, the most conscientious wanderlusters can turn to regenerative tourism. Marked by actively helping rather than passively avoiding harm, these trips feature hands-on environmental efforts or community contributions. Marketing a destination?

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The MICE Blog

MARCH 27, 2025

The focus was on addressing current tourism challenges and providing targeted training for participants. AER wanted to create a strong network and encourage exchange between members and partners, moving away from competitive thinking toward a community of learning and sharing. At IMEX Koepelkerk venue was recommended.

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Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

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Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

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Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. Perhaps the most compelling segment of the conversation centered on brand importance in destination marketing.

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Dana Communications

AUGUST 22, 2023

As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. In the tourism realm, augmented ads and apps are not restricted to just lodging and destinations. Here we discuss a few of the ways AR really clicks with tourists.

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Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

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Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.

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Smart Meetings

SEPTEMBER 1, 2023

Roland Hamberger Roland Hamberger As the managing director at Rosewood Vienna , the brand’s first hotel in the German-speaking market, opened in August 2022, Hamberger will lead the hotel in engaging guests with Austrian culture, providing exceptional services and amenities and reinforce the Rosewood brand’s sense of place philosophy.

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Advanced Travel and Tourism

OCTOBER 6, 2021

Becca has worked in travel & tourism for over two decades. Starting her career as a Tour Guide at her family business, Luray Caverns in beautiful Luray, Virginia in the picturesque Shenandoah Valley, then moving on to their Marketing and PR Department where her love of travel and tourism grew from there. She has her M.B.A.

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Dana Communications

DECEMBER 5, 2022

“At this point, people have all the information and they’ve made [the decisions] they’re going to make, and those attitudes and those beliefs have been calcified a little,” Mark Koelfgen, executive creative director and copywriter at David&Goliath told Marketing Brew. Not Forgotten, Just Not Focusing. Many are just not focusing on it.

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Smart Meetings

MARCH 8, 2024

Sam Newton Sam Newton, Louisville Tourism Newton is Louisville Tourism ’s first-ever Airport Welcome Center Manager. Mary Haban Mary Haban, Visit Tampa Bay Haban joins Visit Tampa Bay as vice president of global communications. Most recently, he served as senior manager of operations at Frazier History Museum.

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Dana Communications

OCTOBER 3, 2023

Right from the beginning, we advised our tourism and hospitality clients to maintain a marketing presence – which can directly be tied to their strong and accelerated recovery. Dana has over 40 years of expertise in developing data-driven, bottom-line boosting marketing efforts. appeared first on Dana Communications.

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Dana Communications

MAY 16, 2023

A blend of tying the knot and tourism: the destination wedding. Couple up with Dana Communications, a proven leader in tourism marketing, strategic research, writing and expert design. The post Say “I Do” to These 5 Destination Wedding Guest Pain Point Remedies appeared first on Dana Communications.

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Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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Advanced Travel and Tourism

FEBRUARY 9, 2022

She graduated with a Bachelor of Arts in Communications and Media Studies. Her degree has helped her be able to network with others in the mass communications field. The post Team Spotlight: Brittany appeared first on Advance Travel and Tourism.

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