Dana Communications

MARCH 10, 2025

By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) Its also a best practice to get the word out on your website. Let Dana Communications do the work for you. than the real deal.

Travel 130

Travel Travel Communications Communications 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 245

Trends Marketing Marketing Social Media 245

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

Tourism 130

Tourism Tourism Advertising Social Media 130

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 246

Benefits Marketing Marketing Travel Agent 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. At the same time, meeting professionals have to be thoughtful about how they communicate what will be done with that information. Consider readability in content slides. “I

Registration 246

Registration Transportation Speakers Contracts 246

Dana Communications

NOVEMBER 5, 2024

Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Especially when you consider the official Jackson website ranks the Stranger Things Tour as number one on its list of things to do.

Tourism 130

Tourism Tourism Website Promotion 130

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. You want to see honest, transparent communications to help gauge the legitimacy of their followers. What’s their communication style? Within a few short months, the hotel is booked to capacity from this collaboration.

Social Media 246

Social Media Audience Media Communications 246

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Communications Communications Technology 244

Endless Events

APRIL 12, 2021

Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will. “They’re not traditional field marketing campaigns. “They’re not traditional field marketing campaigns.

Virtual Events 317

Virtual Events Trade Show Vendor Events 317

Smart Meetings

MAY 24, 2021

With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event. Attendee Engagement.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

FEBRUARY 7, 2019

No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. Slack claims to be the future of business communication. The entire team can quickly communicate through these channels to share files, insights, and updates.

Planner 396

Planner Management Automation Events 396

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

Travel 246

Travel Travel Events Advertising 246

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Planner 148

Planner Marketing Marketing Social Media 148

Smart Meetings

MAY 17, 2021

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299

Speakers Social Media Sponsors Communications 299

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 244

Benefits Tourism Tourism Social Media 244

Endless Events

MAY 18, 2018

This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? Be Heard via Influencer Marketing.

Audience 263

Audience Registration Social Media Events 263

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 242

Benefits Tourism Tourism Social Media 242

Dana Communications

MAY 2, 2023

Interest in marijuana tourism only increased in the two years that followed as the state’s cannabis market matured. The Visit Seattle , Visit Spokane and Visit Bellingham websites each feature dedicated pages that detail what visitors need to know about responsible marijuana use in their cities – and the state as a whole.

Tourism 243

Tourism Tourism Website Hospitality 243

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

The Abbi Agency

MARCH 23, 2021

Many businesses found themselves pivoting in 2020, and the need for clear, effective marketing was as important as ever. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development.

Advertising 246

Advertising Social Media Healthcare Website 246

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Communication is key. Check out some great co-branding partnership examples. .

Sponsors 296

Sponsors Proposal Events Preparation 296

Dana Communications

JUNE 6, 2022

Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately your image. Cut to the chase and eliminate this type of retaliation in front of your market and other prospective customers. Don’t Rant.

Online 49

Online Prospect Communications Communications 49

Endless Events

NOVEMBER 16, 2018

The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Creating the e vent/venue map.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He will focus the CVB’s sales and marketing efforts to bring year-round group business to the area and its hospitality partners.

Hospitality 245

Hospitality Tourism Tourism Management 245

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Dana Communications

APRIL 4, 2024

Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc. Make a Deal – 85% of millennials, the generation that travels most frequently, are prepared to search multiple websites to find a deal that suits them. The more the better. Spread the word in different ways.

Booking 186

Booking Social Media Online Website 186

Endless Events

JUNE 24, 2020

Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Communication Aspect. And that’s the communication that they get. A lot of which is via email so we’re going to talk a lot about email marketing for a split second.

Virtual Events 290

Virtual Events Sponsors Social Media Events 290

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Connect with Dana Communications, the award-winning travel and hospitality marketing team, to explore the latest tech and discover how it can benefit your property.

Travel 245

Travel Travel Hospitality B2B 245

Endless Events

AUGUST 18, 2020

” – Denise, Director of Communications & Corporate Strategy, Morton Salt . That is the amount of time it will take to establish goals, gather the technological solutions necessary to tell your story, get in touch (and, in some cases, help train) speakers, designing the program, coming up with the marketing strategy, and more.

Virtual Events 348

Virtual Events Rehearsal Production Events 348

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Advanced Travel and Tourism

AUGUST 20, 2024

People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. Use your digital presence to communicate your commitment to health and safety. This has become a key decision-making factor for many.

Trends 130

Trends Marketing Marketing Travel 130